Social networking services/platforms — Paper 3 · A Level Information Technology (from 2017) 9626

10 Social networking has led to a reduction in meeting face to face. Discuss the ways that social networking has changed social patterns. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 10 Eight from: 8 Voters can contact politicians/others with views/post views for others to comment upon so increasing their influence on politicians/government Extremist views/inaccurate/fake news can spread very easily Can (re-)connect with friends very easily/more often Can keep up to date with latest news/developments Difficult to keep views/personal activities secret/private Can become victim of e.g. cyber-bullying/victimisation Have more ‘friends’ Become more isolated from family/less interaction with others so more vulnerable to external influences/extreme views/radicalisation Less likely to share private/personal/confidential details in case it is shared widely Less trusting of friends in case they share personal details/ inappropriate images/conversations/facts Personal details are published leading to vulnerability to identity theft Background checks by prospective employers can check/reveal (embarrassing) social media postings. Max 6 for all positives or all negatives. 1 mark available for a reasoned conclusion/opinion.

This question in 9626/33 Oct/Nov 2018

11 A company has developed a new product. Its market research department has decided to use chat rooms to gather information from potential customers about the product. Explain why they would use a chat room rather than other social networking methods to gather the customer information. … … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: 11 Six from: 6 Occur in real time so no delay in obtaining input from participants Can provide a secure online environment for discussion with numbers of participants Can be restricted to only those chosen to participate Participants can be in any location around the world Participants do not have to travel/incur costs of travel/leave their home/work location Employees are not removed from their work place so can continue working once chat is over The (text-based) discussion can be saved for future reference.

This question in 9626/32 Feb/March 2019

3 Analyse the role of social networks in changing social patterns among young people. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 3 Eight from: 8 Social networks provide instant/intermittent reward to human brain so influence behaviours. Use of social networks becomes addictive/distracting so young people waste time/show behavioural changes. Social networks provide instant connection between people/groups of young people which is rewarding/helpful to organise trips/parties. Social networks provides connection between large groups/numbers of people at once/easily. Sharing of ideas/areas of interest reaches many people. Sharing of ideas/areas of interest can influence peoples’ choices. Sharing of ideas/areas of interest can make people feel involved/share pictures of holidays. Social patterns can be altered/influenced by sharing on social media. Connections between geographically separated groups can be easier/bring groups together virtually to create/cause social change. Restrictions/limitations of ideas/views of young people through restricted access. Marginal/extreme views can be shared and made available to wider audiences. Increased visibly of ideas/views has moved balance of power from few to many people. Social media allows young people to air views/share ideas without having to engage with society at large.

This question in 9626/31 May/June 2020

10 An internet forum is a discussion site which can be used to collect data from people. Messages are posted on topics in threads. Data from the postings can be analysed and used in research. By weighing up the advantages and disadvantages, evaluate the use of a forum to collect information from patients for use in medical research. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 10 Eight from e.g.: 8 Advantages: Accessible from anywhere/can include doctors/researchers from around the world. Interaction between experts from different areas is possible to gain wider opinions/comments. Can develop a group opinion. User groups/moderated comments can increase reliability/reduce offensive/disruptive comments. Disadvantages: Objectivity can be difficult to maintain when discussing medical issues. Can become little more than a group chat about symptoms with no focus. No way of verifying accuracy of comments. Comments can be added at any time. No non-verbal clues about participants are available. Posting of the same comment multiple times can cause dependability/reliability of data issues. Must have at least one from each to gain full marks.

This question in 9626/31 May/June 2020

3 Analyse the role of social networks in changing social patterns among young people. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 3 Eight from: 8 Social networks provide instant/intermittent reward to human brain so influence behaviours. Use of social networks becomes addictive/distracting so young people waste time/show behavioural changes. Social networks provide instant connection between people/groups of young people which is rewarding/helpful to organise trips/parties. Social networks provides connection between large groups/numbers of people at once/easily. Sharing of ideas/areas of interest reaches many people. Sharing of ideas/areas of interest can influence peoples’ choices. Sharing of ideas/areas of interest can make people feel involved/share pictures of holidays. Social patterns can be altered/influenced by sharing on social media. Connections between geographically separated groups can be easier/bring groups together virtually to create/cause social change. Restrictions/limitations of ideas/views of young people through restricted access. Marginal/extreme views can be shared and made available to wider audiences. Increased visibly of ideas/views has moved balance of power from few to many people. Social media allows young people to air views/share ideas without having to engage with society at large.

This question in 9626/33 May/June 2020

10 An internet forum is a discussion site which can be used to collect data from people. Messages are posted on topics in threads. Data from the postings can be analysed and used in research. By weighing up the advantages and disadvantages, evaluate the use of a forum to collect information from patients for use in medical research. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 10 Eight from e.g.: 8 Advantages: Accessible from anywhere/can include doctors/researchers from around the world. Interaction between experts from different areas is possible to gain wider opinions/comments. Can develop a group opinion. User groups/moderated comments can increase reliability/reduce offensive/disruptive comments. Disadvantages: Objectivity can be difficult to maintain when discussing medical issues. Can become little more than a group chat about symptoms with no focus. No way of verifying accuracy of comments. Comments can be added at any time. No non-verbal clues about participants are available. Posting of the same comment multiple times can cause dependability/reliability of data issues. Must have at least one from each to gain full marks.

This question in 9626/33 May/June 2020

4 Describe the differences between chat rooms and instant messaging as methods of social networking. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: 4 Six from e.g.: 6 Chat room is an area on the internet/digital forum for communication/no special software needed/can use web browser whereas instant messaging uses an application for communication Chat rooms are used for sharing views on topics whereas instant messaging is used for conversation-type exchanges Chat rooms can be created for specific topics only, whereas instant messaging is used for any topic/not restricted Chat rooms are thread-based/may be over time/not instant whereas instant messaging can occur in real-time Chat rooms can exchange/show images and text whereas instant messaging is used for text-based messages Chat rooms may involve more than two people whereas instant messaging is (usually) between only two people/one-to-one Chat rooms may be moderated whereas instant messaging is not Chat rooms may be by invitation only/exclusive whereas instant messaging is personal/uses lists of contacts Chat rooms use ‘user names’ whereas instant messaging (usually) uses real names/numbers Chat room (messages) are visible to all whereas instant messages are private/encrypted.

This question in 9626/32 Feb/March 2021

8 Describe how a blog enables social networking to take place. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: 8 Six from: 6 Users post discrete/diary style text entries for others to read Posts are in (reverse) chronological order/most recent post first to record comments/topics for others to see People react to the posted entries by adding comments Can be work of selected group of authors recording activities/entries Usually restricted to single topic/focussed on one topic Interactive/others/visitors can leave comments on topics/posts Can be open for everybody to read and add comments Others with similar interests to the blogger can participate/join/add comments Allows authors to build social networking/relationship with others online Can lead to proliferation of threads on other topics The blogosphere can allow leaps/jumps between blogs Can include/lead to links to sponsor sites/other bloggers.

This question in 9626/31 May/June 2021

8 Describe how a blog enables social networking to take place. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: 8 Six from: 6 Users post discrete/diary style text entries for others to read Posts are in (reverse) chronological order/most recent post first to record comments/topics for others to see People react to the posted entries by adding comments Can be work of selected group of authors recording activities/entries Usually restricted to single topic/focussed on one topic Interactive/others/visitors can leave comments on topics/posts Can be open for everybody to read and add comments Others with similar interests to the blogger can participate/join/add comments Allows authors to build social networking/relationship with others online Can lead to proliferation of threads on other topics The blogosphere can allow leaps/jumps between blogs Can include/lead to links to sponsor sites/other bloggers.

This question in 9626/33 May/June 2021

8 Describe the benefits and drawbacks of using microblogs for social networking. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: 8 Six from: 6 Benefits: Topics are very specific/restricted so focus is kept Updated to reflect real time activities/what is happening now Use short sentences/individual images so can engage users who don’t have the patience to go through longer blog posts Can be impromptu/spontaneous comments/thoughts/no need to construct passages/post Takes less time that posting long structured thoughts/post on a (long form) blog Use video links rather than embedded video so viewer can choose to view/can use less powerful device to view microblog Drawbacks: Word count may be restricted/not much information included Microblogs may be difficult to retrieve after certain time/may not be long lived May overload viewer with information due to quickly unfolding events which may lead to crucial information being overlooked Pages are difficult/cannot be customised for use. Must be at least 1 of each for full marks. Max 4 marks if bullets/list of points.

This question in 9626/32 Oct/Nov 2021

2 Two impacts on individuals of the use of social networking are ideological polarisation and stereotyping. (a) Ideological polarisation is the separation of political attitudes into extremes. Describe ways in which the use of social networking may lead to the ideological polarisation of individuals. … … … … … [2] (b) Stereotyping is having a set idea of what a person or group of people is like even though that idea may be wrong. Describe ways in which the use of social networking may lead to the stereotyping of individuals. … … … … … [2] (c) Many businesses now use social networking for marketing their products. Justify the use of social networking by businesses for marketing products. … … … … … … … … … … … … … … … … … [6]

10 marks

Mark scheme: 2(a) Two from: 2 Social media sites/networking allow creation of groups/‘echo chambers’ of/for like-thinking individuals Social network can limit/exclude exposure to/expression of alternative viewpoints Information is/viewpoints are selective in content Users’ viewpoints can be reinforced by repetition/re-visiting sites/groups/chat/network Users’ views can be manipulated by others Social networking can create groups of geographically remote but like-minded individuals. 2(b) Two from: 2 Social networking can subject individuals to intense scrutiny/surveillance Comments can be seen by extremely large numbers of readers Comments that are never/would not be made face-to-face can be made Intent in the comment is irrelevant when making social media posts as only the comment, not the context, is seen by reader/jokes may not appear to be joking/sarcasm is lost Individuals may conform to stereotypes demanded by social media to ‘fit in’ with peers. 2(c) Command word: Justify: support a case with evidence/argument. 6 Six from, for example: Information shared through social networks reaches customers quickly so can be used to keep customers up to date about products Social networks have a wide audience so businesses can reach many customers Businesses can have closed/selected groups on social networks so can target specific audiences Businesses can create groups/communities on specific topics so can create a customer ‘fan base’/build relationship with customer groups leading to brand loyalty Social networks allow discussion of topics/posts so can increase customer feedback opportunities Businesses can create ‘conversations’ which allow interaction between businesses and customers Use of audience targeting techniques/algorithms to reach specific groups with advertising can enhance sales Businesses can collect/buy data to allow targeting of customers with specific requirements to enhance sales Businesses can collect/buy data to allow analysis of trends in marketplaces/customer profiles/requirements Social networks allow insertion of advertisements in customer timelines/discussions/web pages to increase awareness of products Using social networking is cheaper/more accessible than using traditional advertising Adverts on social media can link directly to an online shop from which customers can buy an advertised product.

This question in 9626/32 Feb/March 2022

6 Describe how news organisations use social media. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: 6 Six from: 6 • Posting of news reports/videos for public viewing at any time/anywhere • Used to reach local/specialised/targeted audiences (more quickly) with more relevant news/news can be targeted at specific/local populations • Used to reach a much wider/global audience than possible by other means • Social media is sole/only source of news for many so giving wider influence amongst different demographics • Social media accessed more often than print/TV news reporting giving more regular updates/news reports can be updated more often • Social media comments/reports can act of source of news/information/images for other news organisations • Social media news reports can be used to spread news more quickly than other media reports • Social media reports can be used to influence more people with ideas/views/opinions • Can be used to target specific audiences • Provide links to main web site/article.

This question in 9626/32 Feb/March 2023

1 Describe how the use of social media can improve access to Government for individuals and organisations. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: Question Answer Marks 1 Six from, e.g.: 6  Can empower individuals by attracting large numbers of others to ideas/views/discussions that are brought to the attention of governments  Can allow access to government by marginalised individuals/organisations to raise awareness by government  Can overcome social divides in access to government because social media is used across social/ethnic/minority/income/gender groups  Can be used to deliver advice/information quickly and to direct users to sources of more information/help  Enables/encourages/forces governments to be more responsive to public opinions/polls/views/organised interest groups of people by active listening/monitoring of  Encourages government transparency and accountability by providing easy/open access to government policies/departments/information  Can provide more responsive/agile/iterative delivery of public services by enabling real-time participation/feedback in situations/discussions  Can help to reduce costs in providing information/carrying out transactions by government leading to increase in accessibility for individuals  Enables users to be involved in the design/implementation/monitoring of government policies, by e.g. government data mining of social media trends.

This question in 9626/31 May/June 2023

8 Discuss the benefits and drawbacks to individuals of using blogs to advertise their businesses. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 8 Discuss: write about issue(s) or topic(s) in depth in a structured way. 8 Eight from: Benefits:  Can increase business/add new business if content is relevant/meaningful/honest/trustworthy  Can encourage feedback from existing customers  Repeat visitors/users can update their views/experiences with products  Can analyse the data from blog to learn more about customer base to target with sales offers  Ensure that alerts/notifications to customers are sent regularly  Blogs are quick/easy/need no technical knowledge to set up  Can be started by almost anyone to almost anything Drawbacks:  Blogs have to be continually updated/amended  Content/advertising copy is often poorly written and difficult to follow/so may not be easily understood  Can be inconsistent in details/views/feedback/may be confusing to customers  Relevant content/advertised items/services/goods can be difficult to find/does not turn up in search results/can be overlooked  Blogs are often written alone/by one person/no-co-workers/nobody to help with wording/content/accuracy/content may not attract customers  May be misleading to customers  If blogger is ill/unable to work/away from home/on vacation then the blog is not updated/  Income/revenue may fall  Negative feedback can deter customers/difficult to refute/remove/appears first in blog. Must be at least two benefits and at least two drawbacks for full marks. Max 6 marks if bullets/list of points/characteristic.

This question in 9626/31 May/June 2023

5 Discuss the impact of the use of social media on the health of individuals. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 5 Discuss: write about issue(s) or topic(s) in depth in a structured way. 8 Eight from e.g.: Positive impacts of use  Improves sense of belonging/well-being by connecting people separated by distance/circumstance  Reduces stress by providing entertainment/respite from other tasks/engaging with interesting topics  Improves quality of life/improves health by encouragement (from others/groups) to have healthy lifestyle e.g. giving up smoking/eating healthier/more exercise  Can empower individuals to make social changes by connection to others that start a movement/discussion/change in attitudes/awareness/views  Older/senior/isolated individuals can connect to families/keep in contact  Increase in their happiness/feeling of usefulness/involvement/reduces sense of isolation Negative impacts of use  Can increase incidence of depression/feeling/psychological disorders of lower worth/value when comparing lifestyle with that of others  Can increase feelings of jealousy when comparing with achievements/successes of others  Can trigger feelings of sadness/less satisfaction with life due to negative comparisons with others/lack of physical contact with others  (Increase in sedentary lifestyle due to lengthy use of computers) can lead to health problems  Can become addictive leading to e.g. withdrawal symptoms/social awkwardness/isolationism  Can lead to cyberbullying by individuals on others/of individuals by others. Max 6 marks if bullets/list of points. Must have at least two positive and two negative impacts for full marks.

This question in 9626/32 May/June 2023

1 Describe how the use of social media can improve access to Government for individuals and organisations. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: Question Answer Marks 1 Six from, e.g.: 6  Can empower individuals by attracting large numbers of others to ideas/views/discussions that are brought to the attention of governments  Can allow access to government by marginalised individuals/organisations to raise awareness by government  Can overcome social divides in access to government because social media is used across social/ethnic/minority/income/gender groups  Can be used to deliver advice/information quickly and to direct users to sources of more information/help  Enables/encourages/forces governments to be more responsive to public opinions/polls/views/organised interest groups of people by active listening/monitoring of  Encourages government transparency and accountability by providing easy/open access to government policies/departments/information  Can provide more responsive/agile/iterative delivery of public services by enabling real-time participation/feedback in situations/discussions  Can help to reduce costs in providing information/carrying out transactions by government leading to increase in accessibility for individuals  Enables users to be involved in the design/implementation/monitoring of government policies by e.g. government data mining of social media trends.

This question in 9626/33 May/June 2023

8 Discuss the benefits and drawbacks to individuals of using blogs to advertise their businesses. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 8 Discuss: write about issue(s) or topic(s) in depth in a structured way. 8 Eight from: Benefits:  Can increase business/add new business if content is relevant/meaningful/honest/trustworthy  Can encourage feedback from existing customers  Repeat visitors/users can update their views/experiences with products  Can analyse the data from blog to learn more about customer base to target with sales offers  Ensure that alerts/notifications to customers are sent regularly  Blogs are quick/easy/need no technical knowledge to set up  Can be started by almost anyone to almost anything Drawbacks:  Blogs have to be continually updated/amended  Content/advertising copy is often poorly written and difficult to follow/so may not be easily understood  Can be inconsistent in details/views/feedback/may be confusing to customers  Relevant content/advertised items/services/goods can be difficult to find/does not turn up in search results/can be overlooked  Blogs are often written alone/by one person/no-co-workers/nobody to help with wording/content/accuracy/content may not attract customers  May be misleading to customers  If blogger is ill/unable to work/away from home/on vacation then the blog is not updated/  Income/revenue may fall  Negative feedback can deter customers/difficult to refute/remove/appears first in blog. Must be at least two benefits and at least two drawbacks for full marks. Max 6 marks if bullets/list of points/characteristic.

This question in 9626/33 May/June 2023

1 Social media consists of websites and applications that allow users to create content, share content and interact with others. They have specific uses in health care. Describe the uses of social media in health care. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: Question Answer Marks 1 Six from e.g.: 6 • Medical conditions/treatments can be discussed/shared between sufferers for self-help • Raise awareness of (new/emerging/annual) public health issues/practices • To alert the public to new/emerging public health issues • To direct viewers to reliable/more in-depth sources of information/where to get help/advice from health professionals • To combat disinformation/false ideas/views on health issues/treatments • To answer/reply to common questions about health care/issues • To monitor public health issues/conditions from individual posts/discussions • To encourage discussions of sensitive/embarrassing health issues • To support (groups of) patients/sufferers of specific diseases/conditions • To connect health care professionals with other health care professionals around the world • For recruitment of volunteers into research programs • Used in the marketing/advertising of treatments/care facilities • Allows feedback on health care treatments/facilities to be publicly posted. • Links to websites that can show symptoms of illness to help self- diagnosis • Links to websites that show/suggest treatments of illness/conditions for self-help

This question in 9626/31 Oct/Nov 2023

1 Social media consists of websites and applications that allow users to create content, share content and interact with others. They have specific uses in health care. Describe the uses of social media in health care. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: Question Answer Marks 1 Six from e.g.: 6 • Medical conditions/treatments can be discussed/shared between sufferers for self-help • Raise awareness of (new/emerging/annual) public health issues/practices • To alert the public to new/emerging public health issues • To direct viewers to reliable/more in-depth sources of information/where to get help/advice from health professionals • To combat disinformation/false ideas/views on health issues/treatments • To answer/reply to common questions about health care/issues • To monitor public health issues/conditions from individual posts/discussions • To encourage discussions of sensitive/embarrassing health issues • To support (groups of) patients/sufferers of specific diseases/conditions • To connect health care professionals with other health care professionals around the world • For recruitment of volunteers into research programs • Used in the marketing/advertising of treatments/care facilities • Allows feedback on health care treatments/facilities to be publicly posted. • Links to websites that can show symptoms of illness to help self- diagnosis • Links to websites that show/suggest treatments of illness/conditions for self-help

This question in 9626/33 Oct/Nov 2023

10 Discuss the benefits and drawbacks to individuals of using chat rooms for social networking. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 10 Command word: Discuss: write about issue(s) or topic(s) in depth in a structured way. Eight from: Max 6 from: Benefits e.g.:  Can use chat rooms anonymously so identity is protected  Can meet new people with different views to expand knowledge/experiences  Can get/research/find out about perspectives from around the world which expands/enhances ideas/opinions  Can (easily) discover people based on user’s characteristics/age/gender identity/interests/goals to communicate with people of similar background  Can be free/cheap to use after internet access is paid for so little additional cost/outlay required to communicate over long distances  Can carry out other tasks while ‘chatting’ so increases work rate compared to e.g. telephone conversations  Can offer unbiased/unfiltered opinions as users do not know each other/act as ‘safety valves’ for strong emotions/opinions that would not be expressed in real life  Can be restricted to specific topics to provide in-depth discussions  Can pretend to be someone else to avoid bias/discrimination Max 6 from: Drawbacks e.g.  Cannot be certain that other users are being honest/that they are who they say they are/catfishing  (Often) text-based so emotions/facial expressions are not possible resulting in confusions/ misunderstandings between users  Other online users exploit vulnerable users/coerce/persuade them into illegal/inappropriate activities/behaviour/meetings  Chat rooms can result in ‘flame wars’ where two or more users enter exchange insults/abuse sparked by a minor disagreement  Trolling/cyber-bullying can be more frequent  Building relationships online can result in less time spent with friends and family. Max 6 marks if bullets/list of points. 8

This question in 9626/31 May/June 2024

10 Discuss the benefits and drawbacks to individuals of using chat rooms for social networking. … … … … … … … … … … … … … … … … … … … … [8]

8 marks

Mark scheme: 10 Command word: Discuss: write about issue(s) or topic(s) in depth in a structured way. Eight from: Max 6 from: Benefits e.g.:  Can use chat rooms anonymously so identity is protected  Can meet new people with different views to expand knowledge/experiences  Can get/research/find out about perspectives from around the world which expands/enhances ideas/opinions  Can (easily) discover people based on user’s characteristics/age/gender identity/interests/goals to communicate with people of similar background  Can be free/cheap to use after internet access is paid for so little additional cost/outlay required to communicate over long distances  Can carry out other tasks while ‘chatting’ so increases work rate compared to e.g. telephone conversations  Can offer unbiased/unfiltered opinions as users do not know each other/act as ‘safety valves’ for strong emotions/opinions that would not be expressed in real life  Can be restricted to specific topics to provide in-depth discussions  Can pretend to be someone else to avoid bias/discrimination Max 6 from: Drawbacks e.g.  Cannot be certain that other users are being honest/that they are who they say they are/catfishing  (Often) text-based so emotions/facial expressions are not possible resulting in confusions/ misunderstandings between users  Other online users exploit vulnerable users/coerce/persuade them into illegal/inappropriate activities/behaviour/meetings  Chat rooms can result in ‘flame wars’ where two or more users enter exchange insults/abuse sparked by a minor disagreement  Trolling/cyber-bullying can be more frequent  Building relationships online can result in less time spent with friends and family. Max 6 marks if bullets/list of points. 8

This question in 9626/33 May/June 2024

9 Explain the drawbacks to a business of using social media for advertising their products. … … … … … … … … … … … … … … [6]

6 marks

Mark scheme: 9 Six from e.g.: 6 • Requires extensive research into target audiences which increases costs • Targeting wrong audience reduces sales / lowers brand awareness • Requires uses of different / numerous social media platforms with customised advertising to target different / reach all audiences which can increase costs • Results of marketing need to be followed up / analysed to justify costs of social media marketing campaigns and this can be costly • Can be costly for small businesses due to need to advertise on multiple platforms / ROI can be low • Negative feedback can spread quickly which can reduce sales / cause resistance to product • Negative feedback cannot easily be removed / stays visible to all customers / is difficult to refute • Lack of engagement / failure to respond can lead to negative feedback that damages company reputation • Poor / inadequate / insensitive / inappropriate response can be seen by all and damage company image • Security of information depends on social media platform policies / actions / company data may not be secure • Company data / information may be used / sold by the social media platforms • Depends on availability of mobile communications / internet access / can only reach those with access.

This question in 9626/33 Oct/Nov 2024