Cambridge A Level Travel and Tourism 9395 — 2014 Oct/Nov Paper 3 · Variant 1

This document consists of 13 printed pages, 3 blank pages and 1 Insert. DC (LK) 85456/4 © UCLES 2014 [Turn over * 5 5 4 7 5 4 0 1 6 0 * TRAVEL AND TOURISM 9395/31 Paper 3 International Business & Leisure Travel Services October/November 2014 1 hour 30 minutes Candidates answer on the Question Paper. No Additional Materials are required. READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. You may use an HB soft pencil for any diagrams or graphs. Do not use staples, paper clips, glue or correction fluid. DO NOT WRITE IN ANY BARCODES. Answer all questions. All the Figures referred to in the questions are contained in the Insert. The number of marks is given in brackets [ ] at the end of each question or part question. Cambridge International Examinations Cambridge International Advanced Level

2 9395/31/O/N/14 © UCLES 2014 Question 1 Refer to Fig. 1 (Insert), information about Travellers Cashcards, a new foreign exchange product for travellers overseas. (a) (i) Identify from Fig. 1 (Insert) two currencies in which a Travellers Cashcard is available. 1 … 2 … [2] (ii) Identify from Fig. 1 (Insert) two ways in which Travellers Cashcards are made secure for customers. 1 … 2 … [2] (b) Using Fig. 1 (Insert), explain three benefits of a Travellers Cashcard for overseas travellers. 1 … … … … 2 … … … … 3 … … … …[6]

3 9395/31/O/N/14 © UCLES 2014 [Turn over (c) Explain fully two reasons why travel agents might offer products such as the Travellers Cashcard. 1 … … … … … … 2 … … … … … …[6]

4 9395/31/O/N/14 © UCLES 2014 (d) Recommend ancillary products and services that travel agents should provide to meet the needs of different customer types. Justify each recommendation. … … … … … … … … … … … … … … … … … … … … … … … … … …[9] [Total: 25]

5 9395/31/O/N/14 © UCLES 2014 [Turn over Question 2 Refer to Fig. 2 (Insert), an information leaflet for the Orchid Garden Hotel. (a) (i) Describe what is meant by the term ‘room-only ’. … … … …[2] (ii) Suggest two components, other than accommodation, that tour operators often include in a ‘honeymoon package’. 1 … … 2 … …[2] (b) Explain three likely reasons for the appeal of The Orchid Garden Hotel to a honeymoon couple. 1 … … … … 2 … … … … 3 … … … …[6]

6 9395/31/O/N/14 © UCLES 2014 (c) Explain fully two reasons why hotels offer their guests additional services, such as the shuttle service at The Orchid Garden Hotel. 1 … … … … … … 2 … … … … … …[6]

7 9395/31/O/N/14 © UCLES 2014 [Turn over (d) The Orchid Garden Hotel targets honeymoon couples. Evaluate the products and services provided by the Orchid Garden Hotel and recommend how it could cater for the needs of other customer types. … … … … … … … … … … … … … … … … … … … … … … … … …[9] [Total: 25]

8 9395/31/O/N/14 © UCLES 2014 Question 3 Refer to Fig. 3 (Insert), information about business tourism in Berlin, the capital city of Germany. (a) (i) Describe what is meant by the term ‘venue hotel’. … … … …[2] (ii) Berlin hosted more meetings than Sydney in 2010. Explain one likely reason why destinations in Australia host fewer meetings than some European cities. … … … …[2] (b) Using Fig. 3 (Insert), explain three reasons for the appeal of Berlin as a conference destination. 1 … … … … 2 … … … … 3 … … … …[6]

9 9395/31/O/N/14 © UCLES 2014 [Turn over (c) Using Fig. 3 (Insert), explain fully two functions of the Berlin Convention Office (BCO). 1 … … … … … … 2 … … … … … …[6]

10 9395/31/O/N/14 © UCLES 2014 (d) Analyse the increasing importance of business tourism to Berlin. … … … … … … … … … … … … … … … … … … … … … … … … … …[9] [Total: 25]

11 9395/31/O/N/14 © UCLES 2014 [Turn over Question 4 Refer to Fig. 4 (Insert), information about the Asia Cruise Association (ACA) and its members. (a) (i) Describe what is meant by the term ‘total carrying capacity ’. … … … …[2] (ii) Other than travel agents, identify from Fig. 4 (Insert) two types of stakeholder with membership of the ACA. 1 … 2 …[2] (b) Explain three objectives of the ACA. 1 … … … … 2 … … … … 3 … … … …[6]

12 9395/31/O/N/14 © UCLES 2014 (c) Explain fully two likely benefits to passengers of travel agents, such as Cruise Vacations Ltd, working together with other ACA members. 1 … … … … … … 2 … … … … … …[6]

13 9395/31/O/N/14 © UCLES 2014 (d) Evaluate the importance of winning travel industry awards for organisations such as Star Cruises. … … … … … … … … … … … … … … … … … … … … … … … … …[9] [Total: 25]

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