Cambridge A Level Media Studies 9607 — 2018 May/June Paper 4 · Variant 2

1 (a) To what extent was your creativity the result of your use of digital technology? [25] (b) Evaluate one of your productions in relation to the concept of media language. [25]

Mark scheme: Question Answer Marks Guidance 1(a) Candidates need to write 25 Candidates’ work should be judged on about their work for the each of these criteria individually and Foundation Portfolio and marks awarded according to the level Advanced Portfolio attained. It should be noted that it is components. possible for a candidate to achieve a different level for each assessment To what extent was your criterion. creativity the result of your use of digital technology? Assessment will take place across two criteria: • explanation / argument / analysis [15 marks] • use of examples [10 marks] Level 5 13–15 • There is a clear sense of progression Explanation / argument / established by the answer. analysis • Shows an excellent understanding of the role of digital technology in relation to creativity. Use of examples 9–10 • Offers a broad range of specific, relevant and clear examples from their production work of the role of digital technology in relation to creativity. Level 4 10–12 • There is a sense of progression Explanation / argument / established by the answer. analysis • Shows a competent understanding of the role of digital technology in relation to creativity. Use of examples 7–8 • Offers a range of relevant and clear examples from their production work of the role of digital technology in relation to creativity. 1(a) Level 3 7–9 • There is some sense of progression Explanation / argument / established by the answer. analysis • Shows satisfactory understanding of the role of digital technology in relation to creativity. Use of examples Level 3 5–6 • Offers some examples from their production work of the role of digital technology in relation to creativity. Level 2 4–6 • There is a limited sense of progression Explanation / argument / established by the answer. analysis • Shows limited understanding of how the conventions of the role of digital technology in relation to creativity. Use of examples 3–4 • Offers limited examples from their production work of the role of digital technology in relation to creativity. Level 1 1–3 • There is a minimal sense of progression Explanation / argument / established by the answer. analysis • Shows minimal understanding of the role of digital technology in relation to creativity. Use of examples 1–2 • Offers minimal examples from their production work of the role of digital technology in relation to creativity. Level 0 0 No response or response does not Explanation / argument / answer the question at all analysis Use of examples 0 No response or no examples at all. 1(b) Evaluate one of your 25 Candidates’ work should be judged on productions in relation to each of these criteria individually and the marks awarded according to the level concept of media language. attained. It should be noted that it is possible for a candidate to achieve a Assessment will take place different level for each assessment across two criteria: criterion. • explanation / argument /analysis [15 marks] • use of examples [10 marks] Level 5 13–15 • Offers a full range of articulate Explanation / argument / reflections on the production. analysis • Shows an excellent understanding of the concept of media language. Use of examples 9–10 • Offers a broad range of specific, relevant and clear examples from their production in relation to media language Level 4 10–12 • Offers a range of reflections on the Explanation / argument / production. analysis • Shows a competent understanding of the concept of media language. Use of examples 7–8 • Offers a range of relevant and clear examples from their production in relation to media language. Level 3 7–9 • Offers some reflections on the Explanation / argument / production. analysis • Shows some understanding of the concept of media language. Use of examples 5–6 • Offers some relevant and clear examples from their production in relation to media language. Level 2 4–6 • There is a limited reflection on the Explanation / argument / production. analysis • Shows limited understanding of the concept of media language Use of examples 3–4 • Offers limited examples from their production in relation to media language 1(b) Level 1 1–3 • There is minimal reflection on the Explanation / argument / production. analysis • Shows minimal understanding of the concept of media language. Use of examples 1–2 • Offers minimal examples from their production in relation to media language Level 0 0 No response or response does not Explanation / argument / answer the question at all. analysis Use of examples 0 No response or no relevant examples at all. 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR 5 What are the arguments against global media? Media and collective identity 6 ‘It doesn’t matter how the media stereotype social groups, audiences can decide for themselves.’ Discuss. OR 7 Analyse the representation of a social group in contemporary media. Media in the online age 8 To what extent have online media revolutionised consumption? OR 9 ‘The online age has transformed media production.’ Discuss. Postmodern media 10 How far do postmodern texts challenge the audience to see things differently? OR 11 Postmodernism has been defined as an historical period, a style and as a theoretical approach. What does postmodernism mean to you in relation to the media texts you have studied? 2–11 Level 5 25–30 • Shows excellent understanding of the Explanation / argument / task. analysis • Offers a clear, articulate balance of media theories, knowledge of texts and industries and personal engagement with issues and debates. • A coherent and developed argument. • Clearly relevant to set question. Use of examples 17–20 • Offers examples which are clearly relevant to the set question. • Examples of texts, industries and theories are accurate and clearly connected together in the answer. Level 4 19–24 • Shows proficient understanding of the Explanation / argument / task. analysis • Offers clear evidence of understanding media theories, knowledge of texts and industries and personal engagement with issues and debates. • A clear argument. • Relevant to set question. Use of examples 13–16 • Offers a range of evidence which is relevant to the set question. • Examples of texts, industries and theories are mostly accurate, and connected together in the answer. 2–11 Level 3 13–18 • Shows satisfactory understanding of the Explanation / argument / task. analysis • Offers some evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Some evidence of an argument, though likely to be lacking in detail. • Some relevance to set question. Use of examples 9–12 • Offers evidence which is of some relevance to the set question. • Examples of texts, industries and theories are referenced some of the time in support of points. Level 2 7–12 • Shows limited understanding of the task. Explanation / argument / analysis • Offers limited evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Limited evidence of an argument, though lacking in detail. • Limited relevance to set question. Use of examples 5–8 • Evidence is of limited relevance to the set question. • Offers a narrow range of examples related to texts, industries or audiences. 2–11 Level 1 1–6 • Shows minimal understanding of the task. Explanation / argument / analysis • Offers minimal evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Minimal evidence of an argument, though lacking in detail. • Minimal relevance to set question. Use of examples 1–4 • Evidence is of minimal relevance to the set question. • Offers a minimal range of examples related to texts, industries or audiences. Level 0 0 No response or response does not answer the Explanation / argument / question. analysis Use of examples 0 No response or no examples relevant to the question.

2 How effective are current regulatory practices? [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR

3 What are the arguments against more regulation of the media? [50] Global media

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media

4 ‘The global audience for media has removed all local difference.’ Discuss. [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR

5 What are the arguments against global media? [50] Media and collective identity

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR 5 What are the arguments against global media? Media and collective identity

6 ‘It doesn’t matter how the media stereotype social groups, audiences can decide for themselves.’ Discuss. [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR 5 What are the arguments against global media? Media and collective identity 6 ‘It doesn’t matter how the media stereotype social groups, audiences can decide for themselves.’ Discuss. OR

7 Analyse the representation of a social group in contemporary media. [50] Media in the online age

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR 5 What are the arguments against global media? Media and collective identity 6 ‘It doesn’t matter how the media stereotype social groups, audiences can decide for themselves.’ Discuss. OR 7 Analyse the representation of a social group in contemporary media. Media in the online age

8 To what extent have online media revolutionised consumption? [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR 5 What are the arguments against global media? Media and collective identity 6 ‘It doesn’t matter how the media stereotype social groups, audiences can decide for themselves.’ Discuss. OR 7 Analyse the representation of a social group in contemporary media. Media in the online age 8 To what extent have online media revolutionised consumption? OR

9 ‘The online age has transformed media production.’ Discuss. [50] Postmodern media

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR 5 What are the arguments against global media? Media and collective identity 6 ‘It doesn’t matter how the media stereotype social groups, audiences can decide for themselves.’ Discuss. OR 7 Analyse the representation of a social group in contemporary media. Media in the online age 8 To what extent have online media revolutionised consumption? OR 9 ‘The online age has transformed media production.’ Discuss. Postmodern media

10 How far do postmodern texts challenge the audience to see things differently? [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR 5 What are the arguments against global media? Media and collective identity 6 ‘It doesn’t matter how the media stereotype social groups, audiences can decide for themselves.’ Discuss. OR 7 Analyse the representation of a social group in contemporary media. Media in the online age 8 To what extent have online media revolutionised consumption? OR 9 ‘The online age has transformed media production.’ Discuss. Postmodern media 10 How far do postmodern texts challenge the audience to see things differently? OR

11 Postmodernism has been defined as an historical period, a style and as a theoretical approach. What does postmodernism mean to you in relation to the media texts you have studied? [50]

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to 50 Candidates’ work should be judged on each of at least two different media these criteria individually and marks awarded and support their answers according to the level attained. It should be with reference to noted that it is possible for a candidate to contemporary examples. achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis [30 marks] • use of examples [20 marks] Contemporary media regulation 2 How effective are current regulatory practices? OR 3 What are the arguments against more regulation of the media? Global media 4 The global audience for media has removed all local difference.’ Discuss OR 5 What are the arguments against global media? Media and collective identity 6 ‘It doesn’t matter how the media stereotype social groups, audiences can decide for themselves.’ Discuss. OR 7 Analyse the representation of a social group in contemporary media. Media in the online age 8 To what extent have online media revolutionised consumption? OR 9 ‘The online age has transformed media production.’ Discuss. Postmodern media 10 How far do postmodern texts challenge the audience to see things differently? OR 11 Postmodernism has been defined as an historical period, a style and as a theoretical approach. What does postmodernism mean to you in relation to the media texts you have studied? 2–11 Level 5 25–30 • Shows excellent understanding of the Explanation / argument / task. analysis • Offers a clear, articulate balance of media theories, knowledge of texts and industries and personal engagement with issues and debates. • A coherent and developed argument. • Clearly relevant to set question. Use of examples 17–20 • Offers examples which are clearly relevant to the set question. • Examples of texts, industries and theories are accurate and clearly connected together in the answer. Level 4 19–24 • Shows proficient understanding of the Explanation / argument / task. analysis • Offers clear evidence of understanding media theories, knowledge of texts and industries and personal engagement with issues and debates. • A clear argument. • Relevant to set question. Use of examples 13–16 • Offers a range of evidence which is relevant to the set question. • Examples of texts, industries and theories are mostly accurate, and connected together in the answer. 2–11 Level 3 13–18 • Shows satisfactory understanding of the Explanation / argument / task. analysis • Offers some evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Some evidence of an argument, though likely to be lacking in detail. • Some relevance to set question. Use of examples 9–12 • Offers evidence which is of some relevance to the set question. • Examples of texts, industries and theories are referenced some of the time in support of points. Level 2 7–12 • Shows limited understanding of the task. Explanation / argument / analysis • Offers limited evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Limited evidence of an argument, though lacking in detail. • Limited relevance to set question. Use of examples 5–8 • Evidence is of limited relevance to the set question. • Offers a narrow range of examples related to texts, industries or audiences. 2–11 Level 1 1–6 • Shows minimal understanding of the task. Explanation / argument / analysis • Offers minimal evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Minimal evidence of an argument, though lacking in detail. • Minimal relevance to set question. Use of examples 1–4 • Evidence is of minimal relevance to the set question. • Offers a minimal range of examples related to texts, industries or audiences. Level 0 0 No response or response does not answer the Explanation / argument / question. analysis Use of examples 0 No response or no examples relevant to the question.