Cambridge IGCSE Enterprise 0454 — 2025 Oct/Nov Paper 1 · Variant 3

[Turn over Cambridge IGCSE™ DC (WW) 340889/2 © UCLES 2025 This document has 12 pages. * 4 8 7 9 3 4 3 4 6 9 * ENTERPRISE 0454/13 Paper 1 October/November 2025 1 hour 30 minutes You must answer on the question paper. You will need: Insert (enclosed) INSTRUCTIONS ● Answer all questions. ● Use a black or dark blue pen. You may use an HB pencil for any diagrams or graphs. ● Write your name, centre number and candidate number in the boxes at the top of the page. ● Write your answer to each question in the space provided. ● Do not use an erasable pen or correction fluid. ● Do not write on any bar codes. INFORMATION ● The total mark for this paper is 100. ● The number of marks for each question or part question is shown in brackets [ ]. ● You should have received a copy of the case study before the examination. A copy of the case study is provided with this question paper as an insert. ,










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2 0454/13/O/N/25 © UCLES 2025 Section A Answer all questions. 1 Adam intends to develop his blog into a cartoon enterprise. He measures the success of the blog by the number of regular followers. (a) State two ways an enterprise could measure success. 1 … 2 … [2] (b) Explain one way an action plan could help an enterprise. … … … … [2] (c) Using examples from the case study, explain how Adam’s cartoon enterprise could be affected by each of the following: (i) changes in taste and fashion … … … … … … [3] (ii) falling incomes. … … … … … … [3] [Total: 10] * 0000800000002 * ,










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3 0454/13/O/N/25 © UCLES 2025 [Turn over 2 Mary thought that Adam should consider the risks before starting his cartoon enterprise. She suggested a SWOT analysis. (a) State the two missing words in SWOT: Strengths W … O … Threats. [2] (b) Explain your attitude to risk in your enterprise project. Use an example to support your answer. … … … … … … [3] (c) Identify one primary and one secondary method of market research that Adam used. Primary method … Secondary method … [2] (d) Explain one advantage to Adam’s enterprise of using social media as a method of marketing communication. … … … … … … [3] [Total: 10] * 0000800000003 * ,










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4 0454/13/O/N/25 © UCLES 2025 3 Adam rejected one idea because he was worried that his followers would think it was not ethical. (a) Define the term ethical. … … … … [2] (b) Explain one action you took, or could have taken, to behave ethically in your enterprise project. … … … … [2] (c) Define the term negotiation. … … … … [2] (d) Explain two stages in the negotiation process. 1 … … … … 2 … … … … [4] [Total: 10] * 0000800000004 * ,










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5 0454/13/O/N/25 © UCLES 2025 [Turn over 4 Adam used different communication methods. He asked his friend for advice and had a formal meeting with Mary. (a) State two examples of written communication. 1 … 2 … [2] (b) State two examples of non-verbal communication. 1 … 2 … [2] (c) Explain one reason why formal communication is used in meetings. Use an example from your enterprise project to support your answer. … … … … … … [3] (d) Explain one action Adam could have taken to ensure Mary knew the purpose of the meeting. … … … … … … [3] [Total: 10] * 0000800000005 * ,










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6 0454/13/O/N/25 © UCLES 2025 5 Adam is considering setting up an enterprise to sell his cartoons through a website. (a) State one financial record used in an enterprise. … [1] (b) Explain one benefit to Adam’s enterprise of keeping financial records. … … … … [2] (c) Using Table 1, calculate the total profit if Adam sells 20 cartoons in one month. Show your working. … … … … … … … Amount $ … [4] (d) Justify one method of marketing communication suitable for Adam’s enterprise, other than online. … … … … … … [3] [Total: 10] * 0000800000006 * ,










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7 0454/13/O/N/25 © UCLES 2025 [Turn over Section B Answer all questions. 6 (a) Adam has a successful blog and intends to set up a website. Analyse how Adam used two enterprise skills. Use examples from the case study to support your answer. … … … … … … … … … … … … … … … … … … … … … … … … [10] * 0000800000007 * ,










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8 0454/13/O/N/25 © UCLES 2025 (b) Adam is not sure what to do. He has two potential choices: • sell his cartoons through a website • produce cartoons for Mary’s newspaper. Evaluate which one of these would be most suitable for Adam. Justify your choice, explaining why you rejected the other choice. … … … … … … … … … … … … … … … … … … … … … … … … * 0000800000008 * ,










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10 0454/13/O/N/25 © UCLES 2025 7 Now consider your enterprise project. (a) There are many ways to measure customer satisfaction. These include: • customer satisfaction questionnaires • number of complaints • number of repeat sales/customers. Analyse how you used, or could have used, two of these ways to measure customer satisfaction in your enterprise project. … … … … … … … … … … … … … … … … … … … … … … … [10] * 0000800000010 * ,










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11 0454/13/O/N/25 © UCLES 2025 [Turn over (b) Sources of help and support for an enterprise can include assisting with advice, training for entrepreneurs and providing finance. Evaluate the effectiveness of two sources of help and support that assisted your enterprise project. Use examples to support your answer. … … … … … … … … … … … … … … … … … … … … … … … … … * 0000800000011 * ,









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12 0454/13/O/N/25 © UCLES 2025 Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cambridgeinternational.org after the live examination series. Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge. … … … … … … … … … … … … … … … … … … … … … … … [15] [Total: 25] * 0000800000012 * ,









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This document consists of 24 printed pages. © Cambridge University Press & Assessment 2025 [Turn over Cambridge IGCSE™ ENTERPRISE 0454/13 Paper 1 Case Study October/November 2025 MARK SCHEME Maximum Mark: 100 Published This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers. Cambridge International will not enter into discussions about these mark schemes. Cambridge International is publishing the mark schemes for the October/November 2025 series for most Cambridge IGCSE, Cambridge International A and AS Level components, and some Cambridge O Level components.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 2 of 24 Generic Marking Principles These general marking principles must be applied by all examiners when marking candidate answers. They should be applied alon gside the specific content of the mark scheme or generic level descriptions for a question. Each question paper and mark scheme will also comply with these marking principles. GENERIC MARKING PRINCIPLE 1: Marks must be awarded in line with: • the specific content of the mark scheme or the generic level descriptors for the question • the specific skills defined in the mark scheme or in the generic level descriptors for the question • the standard of response required by a candidate as exemplified by the standardisation scripts. GENERIC MARKING PRINCIPLE 2: Marks awarded are always whole marks (not half marks, or other fractions). GENERIC MARKING PRINCIPLE 3: Marks must be awarded positively: • marks are awarded for correct/valid answers, as defined in the mark scheme. However, credit is given for valid answers which go beyond the scope of the syllabus and mark scheme, referring to your Team Leader as appropriate • marks are awarded when candidates clearly demonstrate what they know and can do • marks are not deducted for errors • marks are not deducted for omissions • answers should only be judged on the quality of spelling, punctuation and grammar when these features are specifically assessed by the question as indicated by the mark scheme. The meaning, however, should be unambiguous. GENERIC MARKING PRINCIPLE 4: Rules must be applied consistently, e.g. in situations where candidates have not followed instructions or in the application of generic level descriptors.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 3 of 24 GENERIC MARKING PRINCIPLE 5: Marks should be awarded using the full range of marks defined in the mark scheme for the question (however; the use of the full mark range may be limited according to the quality of the candidate responses seen). GENERIC MARKING PRINCIPLE 6: Marks awarded are based solely on the requirements as defined in the mark scheme. Marks should not be awarded with grade thre sholds or grade descriptors in mind.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 4 of 24 Social Science-Specific Marking Principles (for point-based marking) 1 Components using point-based marking: • Point marking is often used to reward knowledge, understanding and application of skills. We give credit where the candidate’s answer shows relevant knowledge, understanding and application of skills in answering the question. We do not give credit where the answer shows confusion. From this it follows that we: a DO credit answers which are worded differently from the mark scheme if they clearly convey the same meaning (unless the mark scheme requires a specific term) b DO credit alternative answers/examples which are not written in the mark scheme if they are correct c DO credit answers where candidates give more than one correct answer in one prompt/numbered/scaffolded space where extended writing is required rather than list-type answers. For example, questions that require n reasons (e.g. State two reasons …). d DO NOT credit answers simply for using a ‘key term’ unless that is all that is required. (Check for evidence it is understood and not used wrongly.) e DO NOT credit answers which are obviously self-contradicting or trying to cover all possibilities f DO NOT give further credit for what is effectively repetition of a correct point already credited unless the language itself is being tested. This applies equally to ‘mirror statements’ (i.e. polluted/not polluted). g DO NOT require spellings to be correct, unless this is part of the test. However spellings of syllabus terms must allow for clear and unambiguous separation from other syllabus terms with which they may be confused (e.g. Corrasion/Corrosion) 2 Presentation of mark scheme: • Slashes (/) or the word ‘or’ separate alternative ways of making the same point. • Semi colons (;) bullet points (•) or figures in brackets (1) separate different points. • Content in the answer column in brackets is for examiner information/context to clarify the marking but is not required to earn the mark (except Accounting syllabuses where they indicate negative numbers).

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 5 of 24 3 Calculation questions: • The mark scheme will show the steps in the most likely correct method(s), the mark for each step, the correct answer(s) and the mark for each answer • If working/explanation is considered essential for full credit, this will be indicated in the question paper and in the mark scheme. In all other instances, the correct answer to a calculation should be given full credit, even if no supporting working is shown. • Where the candidate uses a valid method which is not covered by the mark scheme, award equivalent marks for reaching equivale nt stages. • Where an answer makes use of a candidate’s own incorrect figure from previous working, the ‘own figure rule’ applies: full marks will be given if a correct and complete method is used. Further guidance will be included in the mark scheme where necessary an d any exceptions to this general principle will be noted. 4 Annotation: • For point marking, ticks can be used to indicate correct answers and crosses can be used to indicate wrong answers. There is no direct relationship between ticks and marks. Ticks have no defined meaning for levels of response marking. • For levels of response marking, the level awarded should be annotated on the script. • Other annotations will be used by examiners as agreed during standardisation, and the meaning will be understood by all examiners who marked that paper.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 6 of 24 Annotations guidance for centres Examiners use a system of annotations as a shorthand for communicating their marking decisions to one another. Examiners are trained during the standardisation process on how and when to use annotations. The purpose of annotations is to inform the standard isation and monitoring processes and guide the supervising examiners when they are checking the work of examiners within their team. The meaning of annotations and how they are used is specific to each component and is understood by all examiners who mark the component. We publish annotations in our mark schemes to help centres understand the annotations they may see on copies of scripts. Note that there may not be a direct correlation between the number of annotations on a script and the mark awarded. Similarly, the use of an annotation may not be an indication of the quality of the response. The annotations listed below were available to examiners marking this component in this series. Annotations Annotation Meaning Correct point Development of point Incorrect point Level one/Level two/Level three/Level four Benefit of doubt Own figure rule Not answered question Repeat Indicates that the point has been notes, but no credit has been given Too vague

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 7 of 24 Question Answer Marks Guidance 1(a) State two ways an enterprise could measure success. Each way [1] Answers may include: • survival • increased customers /followers on social media • repeat customers • sales revenue • profit • reviews/complaints • focus groups/ feedback 2 AO1–2 1(b) Explain one way an action plan could help an enterprise. Identification of a way [1] Explanation showing understanding [+1] Answers may include: • identifies tasks to be completed • acts as a checklist/helps monitoring • allows the enterprise to know who is responsible for each action • sets a time scale. Example: Identifies tasks to be completed [1] therefore no task is forgotten [+1] 2 AO1–2

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 8 of 24 Question Answer Marks Guidance 1(c) Using examples from the case study, explain how Adam’s cartoon enterprise could be affected by each of the following: (i) changes in taste and fashion (ii) falling incomes. Each point should be marked as follows: Identification of a way [1] Explanation showing understanding [+1] Example from the case material [+1] Changes in fashion Answers may include: • products may not be popular/fashionable [1] leading to reduced demand [+1] • new products service may become fashionable [1] therefore the enterprise will need to provide those products or services [+1]. Example: New ways of receiving cartoons may become fashionable [1] such as downloads from computers [1] therefore Adam may find people unwilling to pay for his drawings. [+1]. Falling incomes Answers may include: • people are less willing to pay for items [1] which they consider to be a luxury (not necessity) [+1] • prices may have to fall [1] to encourage customers to purchase [+1] • Less budget available [1] Example: Adam may need to lower his prices [1] below $10[1] to encourage people to buy his cartoons. [+1] Adam could have less budget available [1] to buy art materials[1] therefore reducing his output [+1] 6 AO1–2 AO2–2 AO3–2

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 9 of 24 Question Answer Marks Guidance 2(a) State the two missing words in SWOT: Strengths W O Threats W= Weakness [1] O= Opportunities [1] 2 AO1–2 2(b) Explain your attitude to risk in your enterprise project. Use an example to support your answer. Identification of an attitude to risk [1] Explanation showing understanding of that attitude [+1] Example from own enterprise experience. [1] Answers may include: • risk-averse/avoider [1] attempts to avoid any sort of risk/is unwilling to take risks [+1] • risk-reducer [1] finds ways to limit/minimise the amount of risk in the enterprise [+1] • risk-keen//optimiser [1] is willing to accept a certain amount of risk [+1] Example: I am a risk avoider [1] I an unwilling to take any risks at all [+1] I chose an enterprise project that had been successful in the past so it was not a risk. [1] 3 AO1–1 AO2–1 AO3–1

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 10 of 24 Question Answer Marks Guidance 2(c) Identify one primary and one secondary method of market research that Adam used. Each correct identification [1] Answers may include: Primary – blog to readers (questionnaire/survey), Interview with newspaper owner. Secondary – online/internet research (on prices)/competitor reports 2 AO2–2 2(d) Explain one advantage to Adam’s enterprise of using social media as a method of marketing communication. Identification of an advantage [1] Explanation showing understanding of method [+1] Application to case study enterprise [1] Answers may include: • easy to set up [1] as Adam already has a blog[1] therefore, he knows how to do this [+1] • reaches a wide variety of people [1] in many places [+1] as Adam has many regular blog followers, they are likely to notice it [1] • reaches the target audience [1] who know Adam’s work [1] therefore more likely to buy [+1] • cheap/free method [1] as a new enterprise it may have little finance [1] • allows feedback [1]. 3 AO1–1 AO2–1 AO3–1

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 11 of 24 Question Answer Marks Guidance 3(a) Define the term ethical. Precise definition [2] Imprecise definition showing some understanding [1] Moral values (and principles) that govern an entrepreneur’s behaviour. [2] Doing the right thing. [1] 2 AO1–2 3(b) Explain one action you took, or could have taken, to behave ethically in your enterprise project. Identifies an ethical action taken in project [1] Explains why this was ethical [+1] Answers may include: • buying fair trade products • donating to charity • paying workers more than the minimum wage/fair wage • buying organic products • removing waste items in an environmentally friendly manner. Example: Buying fair trade fruit [1] for the smoothies [+1] 2 AO2–1 AO3–1 3(c) Define the term negotiation. Precise definition [2] Imprecise definition showing some understanding [1] Answers may include: Process of discussion in order to reach agreement that satisfies both parties [2] A discussion [1] Where people try to convince each other of something [1] 2 AO1–2

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 12 of 24 Question Answer Marks Guidance 3(d) Explain two stages in the negotiation process. Each correct stage [1] Explanation showing understanding of the stage [+1] Answers may include: • planning[1] setting objectives/choosing evidence/ benefits or weakness of proposal/ arguments and counter arguments [1] • conducting [1] setting the tone/ presenting proposal/ understanding points of view/ summarising/reaching agreement/choosing a suitable place [1] • measuring/evaluating success[1] what went well/ how to improve [1] Example: Planning [1] the information to be used to support points in the negotiation [+1] 4 AO1–2

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 13 of 24 Question Answer Marks Guidance 4(a) State two examples of written communication. Each correct type [1] Answers may include: • reports • letters • emails • texts 2 AO1–2 4(b) State two examples of non-verbal communication. Each correct type [1] Answers may include: • body language • facial expressions/eye contact • personal appearance • the environment where communication occurs. 2 AO1–2 4(c) Explain one reason why formal communication is used in meetings. Use an example from your enterprise project to support your answer. Identification of a reason [1] Explanation showing understanding [+1] Example from own enterprise experience [1] Answers may include: • ensures the language is understood • to show respect to attendees/you are serious/professional • politeness Example: Ensures the language is understood [1] so the meeting achieves its aims [+1] If we used informal language with the principal, she would not agree to our cupcake enterprise.[1] 3 AO1–1 AO2–1 AO3–1

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 14 of 24 Question Answer Marks Guidance 4(d) Explain one action Adam could have taken to ensure Mary knew the purpose of the meeting. Identification of an action [1] Explanation of how it would assist the meeting [+1] Application to case study situation [1] Answers may include: • preparation/ research • advising the purpose of the meeting in advance • having an agenda • providing documents ahead of the meeting. Example: If Adam had prepared an agenda [1], Mary would have been told what would be included. [+1] therefore that it is not a job interview [1] 3 AO1–1 AO2–1 AO3–1

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 15 of 24 Question Answer Marks Guidance 5(a) State one financial record used in an enterprise. Correct record [1] Answers may include: • cashflow (forecast) • income statement • budgets • receipts 1 AO1–1 5(b) Explain one benefit to Adam’s enterprise of keeping financial records. Identification of a benefit of record keeping [1] Application to Adam’s enterprise [+1] Answers may include: • provides true view of business to stakeholders/ used for bank loans • legal reasons • helps tax calculation accuracy • helps decision making • know his costs/profit/budget Example: Can help Adam to decide [1] if he should start the website or not [+1] 2 AO1–1 AO2–1

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 16 of 24 Question Answer Marks Guidance 5(c) Using Table 1, calculate the total profit if Adam sells 20 cartoons in one month. Show your working. Profit = $230 [4] If answer is incorrect a max of 3 marks may be awarded for the following: Total cost = $130 + $40 = $170 [2] Variable cost = 20  $6.50 = $130 [1] Revenue = 20  $20 = $400 [1] Profit = Total revenue minus total cost [1] 4 AO1–1 AO2–3 5(d) Justify one method of marketing communication suitable for Adam’s enterprise, other than online. Identification of a marketing communication method [1] Explanation of showing understanding [+1] Application to Adam’s enterprise [1] Answers may include: • newspaper/magazine • television • radio • cinema • posters/leaflets • word of mouth/announcements • sponsorship Example: Adam could include a leaflet [1] with each cartoon delivered [1] this would ensure existing customers know about the new website. [+1] 3 AO1–1 AO2–1 AO3–1

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 17 of 24 Question Answer Marks Guidance 6(a) Adam has a successful blog and intends to set up a website. Analyse how Adam used two enterprise skills. Use examples from the case study to support your answer. Knowledge may include: • statement or description of enterprise skills from Topic 3.1 • example of the skill, e.g. Creativity – Adam drew cartoons. Phrases which demonstrate some analysis may include: Explanations showing how Adam displayed the skills e.g. Adam had the practical skills to draw the cartoons. Adam used creativity to develop new ideas for cartoons. Note: to move to L2 the explanation must show how the skill was used not simply state it. Level Description Mark 3 Good analysis consistently applied to the case study Demonstrates good knowledge of concepts 8–10 2 Some analysis supported by good application to the case study Demonstrates knowledge of concepts 4–7 1 Limited application to the case study Demonstrates knowledge of concepts 1–3 0 No creditable response 0 10 The grade descriptions describe performance at the top of the band.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 18 of 24 Question Answer Marks Guidance 6(a) Phrases which demonstrate good analysis will explain the impact of this skill on the enterprise. These may include: Adam used creativity to develop new ideas for cartoons this attracted people to buy his products increasing revenue. Adam used his decision making skills to decide not to earn money by recommending products for a fee as this may lose the trust of his loyal followers.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 19 of 24 Question Answer Marks Guidance 6(b) Adam is not sure what to do. He has two potential choices: • sell his cartoons through a website • produce cartoons for Mary’s newspaper. Evaluate which one of these would be most suitable for Adam. Justify your choice, explaining why you rejected the other choice. [15] Level Description Mark 4 Clear reasoned evaluation is present Good analysis applied consistently to the case study Demonstrates good knowledge of relevant concepts 12–15 3 Good analysis applied consistently to the case study is leading to evaluation Demonstrates knowledge of relevant concepts 8–11 2 Some application to the case study supported by some analysis Demonstrates knowledge of relevant concepts. 4–7 1 Limited application to the case study Demonstrates some knowledge of relevant concepts. 1–3 0 No creditable response 0 Knowledge may include: • Advantages/disadvantages of websites • Advantages/disadvantages of working for an employer • Advantages/disadvantages of being a sole trader. 15 The grade descriptions describe performance at the top of the band.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 20 of 24 Question Answer Marks Guidance 6(b) Phrases which demonstrate some analysis may include: Working for Mary will provide Adam with regular income of $120 which was his aim. Phrases which demonstrate good analysis will explain the likely impact of the choice on the enterprise. These may include: Working for Mary will provide Adam with regular income of $120 which was his aim. However, if he can sell more than 20 cartoons each week he may earn more money from the website. Evaluation may be shown by a two-sided approach considering the negative aspects of each choice.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 21 of 24 Question Answer Marks Guidance 7(a) There are many ways to measure customer satisfaction. These include: • customer satisfaction questionnaires • number of complaints • number of repeat sales/customers. Analyse how you used, or could have used, two of these ways to measure customer satisfaction in your enterprise project. [10] Knowledge may include: • Description/definition of customer satisfaction • Ways to measure customer satisfaction • Advantages and disadvantages of each method Level Description Mark 3 Good analysis consistently applied to their own enterprise experience. Demonstrates good knowledge of concepts 8–10 2 Some analysis supported by good application to their own enterprise experience. Demonstrates knowledge of concepts 4–7 1 Limited application to their own enterprise experience. Demonstrates knowledge of concepts 1–3 0 No creditable response 0 The grade descriptions describe performance at the top of the band.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 22 of 24 Question Answer Marks Guidance 7(a) Phrases which demonstrate some analysis may include: Description of how the way was/could have been implemented within the enterprise project e.g. we used Microsoft forms to send out questionnaires to every person who bought our jewellery. Phrases which demonstrate good analysis will explain the impact of the method on the enterprise. These may include: We used Microsoft forms to send out questionnaires to every person who bought our jewellery. This told us what people liked about the jewellery and we therefore produced more of these products.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 23 of 24 Question Answer Marks Guidance 7(b) Sources of help and support for enterprise can assist with advice, training for entrepreneurs and providing finance. Evaluate the effectiveness of two sources of help and support that assisted your enterprise project. Use examples to support your answer. [15] Level Description Mark 4 Clear reasoned evaluation is present Good analysis applied consistently to their enterprise Demonstrates good knowledge of relevant concepts 12–15 3 Good analysis applied consistently to their enterprise is leading to evaluation Demonstrates knowledge of relevant concepts 8–11 2 Some application to their enterprise supported by some analysis Demonstrates knowledge of relevant concepts 4–7 1 Limited application to their enterprise Demonstrates some knowledge of relevant concepts 1–3 0 No creditable response 0 Knowledge may include: • Examples of sources of help and support • General advantages and disadvantages of each source. Phrases which demonstrate some analysis may include: Friends and family gave me advice to keep costs low but buy the best material I could. 15 The grade descriptions describe performance at the top of the band.

0454/13 Cambridge IGCSE – Mark Scheme PUBLISHED October/November 2025 © Cambridge University Press & Assessment 2025 Page 24 of 24 Question Answer Marks Guidance 7(b) Phrases which demonstrate good analysis will explain the impact of the advice on the enterprise. These may include: Friends and family gave me advice to keep costs low but buy the best material I could. This helped me to keep to my budget while making sales as I had a quality product. Evaluation may be shown by a two-sided approach considering the negative aspects of each choice.