Cambridge A Level Travel and Tourism 9395 — 2016 Oct/Nov Paper 3 · Variant 3

This document consists of 13 printed pages, 3 blank pages and 1 Insert. DC (KN) 114517/1 © UCLES 2016 [Turn over Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level * 8 8 9 5 3 1 6 3 3 9 * TRAVEL AND TOURISM 9395/33 Paper 3 International Business & Leisure Travel Services October/November 2016 1 hour 30 minutes Candidates answer on the Question Paper. No Additional Materials are required. READ THESE INSTRUCTIONS FIRST Write your centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. You may use an HB pencil for any diagrams or graphs. Do not use staples, paper clips, glue or correction fluid. DO NOT WRITE IN ANY BARCODES. Answer all questions. All the Figures referred to in the questions are contained in the Insert. The number of marks is given in brackets [ ] at the end of each question or part question.

2 9395/33/O/N/16 © UCLES 2016 Question 1 Refer to Fig. 1 (Insert), information about business tourism in Zimbabwe, a country in southern Africa. (a) (i) Explain, using examples, the term tourism infrastructure. … … … …[2] (ii) Using only Fig. 1 (Insert), identify two countries which compete with Zimbabwe in the business tourism market. 1 … 2 …[2] (b) Explain three ways in which investment in Zimbabwe may be used to generate more business tourism. 1 … … … … 2 … … … … 3 … … … …[6]

3 9395/33/O/N/16 © UCLES 2016 [Turn over (c) Explain two reasons why the Rainbow Towers conference venue is suitable for hosting large- scale international events. 1 … … … … … … 2 … … … … … …[6]

4 9395/33/O/N/16 © UCLES 2016 (d) Assess the reasons why many countries further develop their business tourism products and services. … … … … … … … … … … … … … … … … … … … … …[9] [Total: 25]

5 9395/33/O/N/16 © UCLES 2016 [Turn over Question 2 Refer to Fig. 2 (Insert), information about self-drive holidays in New Zealand. (a) (i) State two types of visitor for whom a self-drive campervan holiday in New Zealand would be most suitable. 1 … 2 …[2] (ii) Explain the term the shoulder season. … … … …[2] (b) Explain three benefits of a self-drive holiday over an organised coach tour. 1 … … … … 2 … … … … 3 … … … …[6]

6 9395/33/O/N/16 © UCLES 2016 (c) Explain two ways through which tourists can get the most out of their self-drive holiday in New Zealand. 1 … … … … … … 2 … … … … … …[6]

7 9395/33/O/N/16 © UCLES 2016 [Turn over (d) Discuss the reasons why visitors to New Zealand often visit several destinations during their stay. … … … … … … … … … … … … … … … … … … … … …[9] [Total: 25]

8 9395/33/O/N/16 © UCLES 2016 Question 3 Refer to Fig. 3 (Insert), a news article about the changing demand for first class air travel services. (a) (i) Identify two features of Etihad’s The Residence travel accommodation. 1 … … 2 … …[2] (ii) Explain, using an example, the phrase high yield business traveller. … … … …[2] (b) Explain the three impacts that the global recession of recent years has had on luxury air travel. 1 … … … … 2 … … … … 3 … … … …[6]

9 9395/33/O/N/16 © UCLES 2016 [Turn over (c) Other than through the onboard features offered, explain two ways in which airline companies can remain competitive. 1 … … … … … … 2 … … … … … …[6]

10 9395/33/O/N/16 © UCLES 2016 (d) Discuss the ways in which airports cater to the specific needs of disabled passengers. … … … … … … … … … … … … … … … … … … … … …[9] [Total: 25]

11 9395/33/O/N/16 © UCLES 2016 [Turn over Question 4 Refer to Fig. 4(a) (Insert), information about a river cruise and Fig. 4(b) (Insert), information about trends in the cruise industry. (a) (i) Identify two different components included in the advertised cruise package. 1 … 2 …[2] (ii) Explain, using an example, what is meant by the term check-in service. … … … …[2] (b) Explain three reasons for the appeal of the advertised cruise on the River Seine to special interest tourists. 1 … … … … 2 … … … … 3 … … … …[6]

12 9395/33/O/N/16 © UCLES 2016 (c) Explain two reasons for the increase in the market for luxury cruising. 1 … … … … … … 2 … … … … … …[6]

13 9395/33/O/N/16 © UCLES 2016 (d) Assess the ways in which cruise line companies might use the data from the identified trends in the cruise market to modify their products and services. . … … … … … … … … … … … … … … … … … … … … …[9] [Total: 25]

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16 9395/33/O/N/16 © UCLES 2016 Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge International Examinations Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cie.org.uk after the live examination series. Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge. BLANK PAGE

® IGCSE is the registered trademark of Cambridge International Examinations. This document consists of 8 printed pages. © UCLES 2016 [Turn over Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level TRAVEL AND TOURISM 9395/33 Paper 3 International Business and Leisure Travel Services October/November 2016 MARK SCHEME Maximum Mark: 100 Published This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers. Cambridge will not enter into discussions about these mark schemes. Cambridge is publishing the mark schemes for the October/November 2016 series for most Cambridge IGCSE®, Cambridge International A and AS Level components and some Cambridge O Level components.

Page 2 Mark Scheme Syllabus Paper Cambridge International AS/A Level – October/November 2016 9395 33 © UCLES 2016 1 (a) (i) Explain, using examples, the term tourism infrastructure. [2] e.g. • The basic facilities, services and installations needed to support the provision of tourism in a destination (1) • E.g. an airport (1) road networks (1) hotel and other accommodation provision (1) Also accept reference to building such as hospitals, banks etc. Award one mark for a basic explanation and a second mark for a relevant example (ii) Using only Fig. 1, identify two countries which compete with Zimbabwe in the business tourism market. [2] • South Africa (1) • Kenya (1) • Singapore (1) Can also accept Singapore. Award one mark for each of two correct identifications (b) Explain three ways in which investment in Zimbabwe may be used to generate more business tourism. [6] e.g. • Upgrade conference facilities (1) by investing in advanced equipment and extending current provision (1) • Establish a product brand (1) create a destination brand image which sends a clear message to event planners that Zimbabwe is a business tourism destination (1) • Market Zimbabwe as a safe country (1) to cast away doubts that tourists may have since the political and economic crises of the last decade or so. (1) Award one mark for the identification of each of three ways and a second mark for the development of each of these three points. (c) Explain two reasons why the Rainbow Towers conference venue is suitable for hosting large-scale international events. [6] e.g. • One of Africa’s largest conference venues (1) has seating capacity of 4500 and space required to host such an event (1) including ample car parking space for delegates (1) • Offers 12 additional meeting rooms (1) so can host supplementary events, displays and exhibitions simultaneously (1) as well as use of the large sound-proofed auditorium (1) • Has press centre and press galleries (1) for use in events such as an international sporting event (1) where the mass media send reporters from each country to provide televised coverage (1) Accept any reasonable answers Award one mark for the identification of each of two reasons and up to two more marks for an explanation of each reason.

Page 3 Mark Scheme Syllabus Paper Cambridge International AS/A Level – October/November 2016 9395 33 © UCLES 2016 (d) Assess the reasons why many countries further develop their business tourism products and services. [9] Indicative content: • To compete with other countries offering the same or better provision • To generate high yield tourism earnings • To sustain the national economy, contributing to the country’s GDP and to create employment opportunities for locals • To market and brand themselves to a range of markets Level 1 (1–3 marks) Candidate identifies 1, 2 or more reasons why countries develop business tourism offerings. Level 2 (4–6 marks) Candidate explains 1, 2 or more reasons why countries develop business tourism offerings. Level 3 (7–9 marks) Candidate makes analytical or evaluative statements regarding the reasons why countries develop their business tourism offerings. Use Level of Response criteria. 2 (a) (i) State two types of visitor for whom a self-drive holiday in New Zealand would be most suitable. [2] e.g. • Independent tourists/backpackers (1) • Adventure tourists (1) • Couples (1) • Families (1) Award one mark for each of two valid visitor types (ii) Explain the term the shoulder season. [2] e.g. • The time between high and low season (1) • Often Spring and Fall (Autumn) when people have the fewest paid leave days. (1) Accept any reasonable examples Award one mark for a basic explanation and a second mark for development or exemplification

Page 4 Mark Scheme Syllabus Paper Cambridge International AS/A Level – October/November 2016 9395 33 © UCLES 2016 (b) Explain three benefits of a self-drive holiday over an organised coach tour. [6] e.g. • More privacy (1) You do not have to share vehicles with strangers (1) • More flexibility/freedom (1) You can stop wherever you choose (1) • More convenient (1) You are not bound by a strict timetable (1) Accept any reasonable answer Award one mark for the identification of each of three benefits and a second mark for development or exemplification of each. (c) Explain two ways through which tourists can get the most out of their self-drive holiday in New Zealand. [6] e.g. • Travel outside the peak season (1) roads and accommodation will be less crowded (1) and costs will be considerably cheaper (1) • Do not try to cover too much distance in one day (1) allow plenty of time to stop and explore the attractions on the way (1) the journey IS the holiday (1) Accept any reasonable answers Award one mark for the identification of each of two ways and up to two more marks for a development or exemplification of each. (d) Discuss the reasons why visitors to New Zealand often visit several destinations during their stay. [9] Indicative Content: • Diverse landscape – mountains, glaciers, coastline, forests, beaches, volcanic pools etc. • Natural, cultural and adventure attractions on offer • North and South Islands – lots to explore • Long haul destination so need to make the most of their time Use Level of Response criteria Level 1 (1–3 marks) Candidate identifies up to three reasons why tourists visit a number of different destinations during their stay Level 2 (4–6 marks) Candidate explains up to three reasons why tourists visit a number of different destinations during their stay Level 3 (7–9 marks) Candidate makes up to three analytical or evaluative comments about the reasons why tourists visit a number of different destinations during their stay.

Page 5 Mark Scheme Syllabus Paper Cambridge International AS/A Level – October/November 2016 9395 33 © UCLES 2016 3 (a) (i) Identify two features of Etihad’s The Residence travel accommodation. [2] e.g. • Three room suite (1) • Part of the First Class cabin (1) • Double bedroom (1) • En-suite facilities (1) • Living room area (1) • 32 inch flat screen TV (1) • Two sofas (1) • Fridge (1) • Butler Service (1) Award one mark for each of two valid identifications (ii) Explain, using an example, the phrase high yield business traveller. [2] • Someone who travels for the purpose of work, and spends a proportionally higher amount than a leisure traveller (1) • E.g. a company director booking a limousine transfer to and from the hotel (1) Accept any reasonable answer Award one mark for a basic explanation and a second mark for a relevant example (b) Explain three impacts that the global recession of recent years has had on luxury air travel. [6] e.g. • Demand for traditional first class seats is in decline (1) fewer people feel comfortable spending such a high premium price to travel first class (1) • Buying habits of business and leisure travellers have changed (1) they tend to travel at less popular times of the day to get the best deals (1) • Business class facilities have been upgraded to meet the needs of business travellers (1) as more companies are opting to pay for business class over First Class (1) Accept any reasonable answers Award one mark for the identification of each of three impacts and a second mark for development/explanation of each

Page 6 Mark Scheme Syllabus Paper Cambridge International AS/A Level – October/November 2016 9395 33 © UCLES 2016 (c) Other than through the onboard features offered, explain two ways in which airline companies can remain competitive. [6] e.g. • Price (1) many airlines will set special offers to attract customers (1) discounted seats at a low price draw in the customers who then pay increased costs for additional services such as checked in baggage or designated seating plans (1) • Availability of destinations(1) choice of routes (1) serving both major hub and regional airports (1) or an increased number of flights to a destination per week (1) • Type of aircraft (1) offering services aboard the A380 (1) greater availability of seats (1) offsetting the carbon footprint of the journey (1) Do not accept Quality of Customer Service as this is an onboard feature Accept any reasonable answers Award one mark for each of two ways and a further two marks for development or exemplification (d) Discuss the ways in which airports cater to the specific needs of disabled passengers.[9] Indicative content: • Wheelchairs made available • Disabled parking • Disabled toilets • Ramps and lifts • Hearing loops • Public address announcements as well as display board information about departures • Assisted check-in, boarding and delivery to departure gates via airport buggies Use level of response criteria Level 1 (1–3 marks) Candidate identifies up to three ways in which airports can meet the needs of disabled passengers Level 2 (4–6 marks) Candidate explains up to three ways in which airports can meet the needs of disabled passengers Level 3 (7–9 marks) Candidate makes analytical or evaluative comments about the ways in which airports can meet the needs of disabled passengers.

Page 7 Mark Scheme Syllabus Paper Cambridge International AS/A Level – October/November 2016 9395 33 © UCLES 2016 4 (a) (i) Identify two different components included in the advertised cruise package. [2] • 7 nights’ accommodation (1) • Meals (1) • Transport (1) • Excursions (1) Accept any reasonable answer Award one mark for each of two valid identifications (ii) Explain, using an example, what is meant by the term check-in service. [2] e.g. • A facility to allow passengers or visitors to announce their arrival (1) • Assistance provided by cruise company, taking the passenger’s luggage and issuing boarding passes (1) Accept any reasonable answer Award one mark for basic explanation and a second mark for exemplification. (b) Explain three reasons for the appeal of the advertised cruise on the River Seine to special interest tourists. [6] e.g. • Historic region of Normandy visited (1) • Beautiful landscapes inspiring to artists (1) • Walking tours of Rouen and visits to castles included (1) Accept any reasonable answers Award one mark for each of three identified reasons and a second mark for explanation or exemplification of each aspect (c) Explain two reasons for the increase in the market for luxury cruising. [6] e.g. • Improving economy (1) since the global recession, people’s disposable income is gradually increasing (1) and people look for more luxurious ways of spending their leisure time (1) • Increased number of luxury ships (1) with upgraded facilities (1) means more access and availability to luxury cruise products and services (1) Accept any reasonable answer Award one mark for each of two reasons and up to two further marks for explanation or exemplification of each reason.

Page 8 Mark Scheme Syllabus Paper Cambridge International AS/A Level – October/November 2016 9395 33 © UCLES 2016 (d) Assess the ways in which cruise line companies might use the data from the identified trends in the cruise market to modify their products and services. [9] Indicative content: • Target new customer groups by catering for multi-generational and social group cruises • Provide a wider range of products and services for younger generation travellers • Find new adventure activities to include as part of the itinerary to attract more adventure tourists • Develop new cruise itineraries to mirror those destinations tipped as favourite ports of call in the previous year Use level of response criteria Level 1 (1–3 marks) Candidate identifies up to three ways in which cruise lines might use the data Level 2 (4–6 marks) Candidate explains up to three ways in which cruise lines might use the data Level 3 (7–9 marks) Candidate makes up to three analytical or evaluative comments about ways in which the data may be used.