Cambridge A Level Media Studies 9607 — 2023 May/June Paper 4 · Variant 1

1 Evaluate the benefits of media regulation. [15] Postmodern media

Mark scheme: 1 EITHER Media regulation Evaluate the benefits of media regulation Indicative content Candidates may draw upon a wide range of contemporary and historical case studies which can be used to support and illustrate key points. Candidates should demonstrate knowledge and understanding of contextual issues surrounding media regulation and be able to link them to their chosen case studies. Candidates may address: Regulation in a particular media context; Public and policy debate about the need for tighter regulation in this area; The basis for arguments for and against tighter regulation (e.g. moral, democratic, pluralistic); Effects theory – not Bandura Examples of illustrative cases; Technological challenges; Shifting values. Debates around differing national/international laws and access to content/platforms/sites ‘Wild west web’ Role of regulators – Impact of local Social/Cultural/Political contexts understanding, illustrated through case study material, relevant to the question. Assessment will take place across five criteria:  Media concepts (AO1) [3 marks]  Contexts and debates (AO1) [3 marks]  Use of terminology (AO1) [3 marks]  Analysis of how meaning is created (AO2) [3 marks]  Use of examples (AO2) [3 marks] Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. This guidance should be used in conjunction with the Level Descriptors. It is not prescriptive, nor is it exclusive; examiners must be careful to reward original but well- focused answers and implicit as well development. This indicative content is intended to indicate aspects of questions that may feature in candidates’ answers. Question Answer Marks Guidance 1 Social media exemption US law – Section 230 provides a safe harbour for third party providers who are not construed as publishers of their users’ content Rise of ‘fake news’/factchecking/blue ticks vs anonymity QAnon and conspiracy sites Youtube and social media – age appropriate controls (lack of) Graphic content – deep fake video Trump Twitter ban ASA challenges

2 ‘There is no difference between ‘high’ and ‘low’ culture in postmodern media.’ To what extent do you agree with this statement? [15] Power and the media

Mark scheme: 2 AND/OR Postmodern media ‘There is no difference between ‘high’ and ‘low’ culture in postmodern media.’ To what extent do you agree with this statement? Indicative content Candidates should demonstrate knowledge and understanding of postmodernism and be able to link them to their chosen case studies. Candidates may address: Concepts of postmodernism; Notional differences between postmodern and ‘traditional’ texts; Modes of address to audiences; Audiences’ media literacy; The need for a new set of competences to make sense of postmodern texts Understanding of theories of Postmodernism e.g. pastiche and how they apply to texts e.g. Borat Subesequent Movie Film, Personal History of David Copperfield, Lovecraft Country, I’m Thinking of Ending Things, Stranger Things, Real Housewives of …, Community Bandersnatch – interactivity 15 Candidates should be given credit for their knowledge and understanding, illustrated through case study material, relevant to the question. Assessment will take place across five criteria:  Media concepts (AO1) [3 marks]  Contexts and debates (AO1) [3 marks]  Use of terminology (AO1) [3 marks]  Analysis of how meaning is created (AO2) [3 marks]  Use of examples (AO2) [3 marks] Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. This guidance should be used in conjunction with the Level Descriptors. It is not prescriptive, nor is it exclusive; examiners must be careful to reward original but well- focused answers and implicit as well development. This indicative content is intended to indicate aspects of questions that may feature in candidates’ answers.

3 ‘Now that everyone has a voice in the media, everyone has equal power to influence.’ How far do you agree with this statement? [15]

Mark scheme: 3 AND/OR Power and the media “Now that everyone has a voice in the media, everyone has equal power to influence” How far do you agree with this statement? Indicative content Candidates should demonstrate knowledge and understanding of power and the media and be able to link them to their chosen case studies. Candidates may address: Notions of the ‘public sphere’; Twitter and Musk Metoo/BLM Dominant/dominated ideologies hegemony Ownership – cultural industry The affordances of social media in creating a space and channel for public voices; The impact of those ‘voices’ (e.g. via Twitter, Facebook, YouTube and other channels); The relationship between the press and social media; Key examples of ‘people power’ Jenkins participatory culture. Debates around ‘cancel/accountability’ culture The limits of such power; The reach and impact of different distribution channels. ‘Effects theory’ Uses and Gratifications/Hypodermic models Gramsci and Hegemony understanding, illustrated through case study material, relevant to the question. Assessment will take place across five criteria:  Media concepts (AO1) [3 marks]  Contexts and debates (AO1) [3 marks]  Use of terminology (AO1) [3 marks]  Analysis of how meaning is created (AO2) [3 marks]  Use of examples (AO2) [3 marks] Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. This guidance should be used in conjunction with the Level Descriptors. It is not prescriptive, nor is it exclusive; examiners must be careful to reward original but well- focused answers and implicit as well development. This indicative content is intended to indicate aspects of questions that may feature in candidates’ answers. Question Answer Marks Guidance 3 Theories of Dominant Ideologies and resistance to them Curran and Seaton’s work on influence of the press – Power Without Responsibility Concentration of ownership limits pluralistic voices Audience Theory – Stuart Hall/ Morley Different Readings of texts Democratisation offered by web – cyber utopians vs dystopian views the online amplifies inequalities in society Marking criteria for Section A Question 1, Question 2 and Question 3 AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately. 9 marks AO2: Analyse media products, and evaluate their own work, by applying knowledge and understanding of theoretical and creative approaches, to explain how meaning is created, supported with relevant textual evidence. 6 marks Media Concepts 3 marks Contexts & Critical Debates 3 marks Use of Terminology 3 marks . Use of Examples 3 marks Sophisticated understanding of and insightful reference to several relevant key concepts 3 marks Insightful understanding of the wider contexts and critical debates raised in the question 3 marks A wide range of media terminology is used precisely and accurately, and with sophistication, to make subtle points 3 marks Sophisticated and insightful analysis of texts from multiple case studies is used to explore the chosen area in depth Relevant theories are sophisticatedly used to explore the question 3 marks Insightful and fully appropriate selection of examples from a wide range of texts 3 marks Clear understanding of and appropriate reference to some key concepts 2 marks Clear understanding of the wider contexts and critical debates raised in the question 2 marks Media terminology is used appropriately, to make clear points 2 marks Clear analysis of texts from one or more case study is used to respond appropriately Occasional references to relevant theories, not always accurately used or understood 2 marks Clear and appropriate selection of examples from a range of texts 2 marks Basic understanding of and minimal reference to any key concepts 1mark Minimal understanding of the wider contexts or critical debates raised in the question 1 mark Basic use of media terminology, with frequent errors which impede communication 1 mark Minimal references to even basic media theory. 1 mark Basic and minimal selection of examples, may lack relevance in parts 1 mark No creditable content 0 marks No creditable content 0 marks No creditable content 0 marks No creditable content 0 marks No creditable content 0 marks