Cambridge A Level Media Studies 9607 — 2019 May/June Paper 4 · Variant 1

1 (a) In what ways did you use or challenge conventions in your production work? [25] (b) Evaluate one of your productions using the concept of representation. [25]

Mark scheme: Question Answer Marks Guidance 1(a) Candidates need to write 25 Candidates’ work should be judged on each about their work for the of these criteria individually and marks Foundation Portfolio and awarded according to the level attained. It Advanced Portfolio should be noted that it is possible for a components. candidate to achieve a different level for each assessment criterion. In what ways did you use or challenge conventions in your production work? Assessment will take place across two criteria: • explanation / argument / analysis 15 marks • use of examples 10 marks Level 5 13–15 • There is a clear sense of progression Explanation / argument / established by the answer. analysis • Offers a full range of articulate reflections on the production process. • Shows an excellent understanding of how using or challenging conventions has contributed to meaning-making and understanding. Use of examples 9–10 • Offers a broad range of specific, relevant and clear examples from their production work of using or challenging conventions. Level 4 10–12 • There is a sense of progression Explanation / argument / established by the answer. analysis • Offers a range of reflections on the production process. • Shows a competent understanding of how using or challenging conventions has contributed to meaning-making and understanding. Use of examples 7–8 • Offers a range of relevant and clear examples from their production work of using or challenging conventions. 1(a) Level 3 7–9 • There is some sense of progression Explanation / argument / established by the answer. analysis • Offers some reflections on the production process. • Shows satisfactory understanding of how using or challenging conventions has contributed to meaning-making and understanding. Use of examples Level 3 5–6 • Offers some examples from their production work of using or challenging conventions. Level 2 4–6 • There is a limited sense of progression Explanation / argument / established by the answer. analysis • Offers limited reflections on the production process. • Shows limited understanding of how using or challenging conventions has contributed to meaning-making and understanding. Use of examples 3–4 • Offers limited examples from their production work of using or challenging conventions. Level 1 1–3 • There is a minimal sense of progression Explanation / argument / established by the answer. analysis • Offers minial reflections on the production process. • Shows minimal understanding of how using or challenging conventions has contributed to meaning-making and understanding. Use of examples 1–2 • Offers minimal examples from their production work of using or challenging conventions. Level 0 0 No response, or response does not answer Explanation / argument / the question at all analysis Use of examples No response, or no examples at all. 1(b) Evaluate one of your 25 Candidates’ work should be judged on each productions in relation to of these criteria individually and marks the concept of awarded according to the level attained. It representation. should be noted that it is possible for a candidate to achieve a different level for Assessment will take place each assessment criterion. across two criteria: • explanation / argument / analysis 15 marks • use of examples 10 marks Level 5 13–15 • Offers a full range of articulate Explanation / argument / reflections on the production. analysis • Shows an excellent understanding of the concept. Use of examples 9–10 • Offers a broad range of specific, relevant and clear examples from their production in relation to the concept. Level 4 10–12 • Offers a range of reflections on the Explanation / argument / production. analysis • Shows a competent understanding of the concept. Use of examples 7–8 • Offers a range of relevant and clear examples from their production in relation to the concept. Level 3 7–9 • Offers some reflections on the Explanation / argument / production. analysis • Shows some understanding of the concept. Use of examples 5–6 • Offers some relevant and clear examples from their production in relation the concept. Level 2 4–6 • There is a limited reflection on the Explanation / argument / production. analysis • Shows limited understanding of the concept. Use of examples 3–4 • Offers limited examples from their production in relation the concept. 1(b) Level 1 1–3 • There is minimal reflection on the Explanation / argument / production. analysis • Shows minimal understanding of the concept. Use of examples 1–2 • Offers minimal examples from their production in relation to the concept. Level 0 0 No response, or response does not answer Explanation / argument / the question at all. analysis Use of examples No response, or no relevant examples at all. End of Section A 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media 4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? OR 5 To what extent have global media created global culture? Media and collective identity 6 ‘People don’t want positive or negative representations of themselves – they want complexity.’ How far do you agree with this view? OR 7 In what ways are representations of specific social groups resistant to change? Media in the online age 8 To what extent have online media revolutionised traditional media? OR 9 ‘We are all producers in the online age.’ Assess the evidence to support this statement. Postmodern media 10 ‘Everything is playful in the postmodern text.’ Discuss this view. OR 11 What, for you, is the most useful way of understanding postmodern media? 2–11 Level 5 25–30 • Shows excellent understanding of the Explanation / argument / task. analysis • Offers a clear, articulate balance of media theories, knowledge of texts and industries and personal engagement with issues and debates. • A coherent and developed argument. • Clearly relevant to set question. Use of examples 17–20 • Offers examples which are clearly relevant to the set question. • Examples of texts, industries and theories are accurate and clearly connected together in the answer. Level 4 19–24 • Shows proficient understanding of the Explanation / argument / task. analysis • Offers clear evidence of understanding media theories, knowledge of texts and industries and personal engagement with issues and debates. • A clear argument. • Relevant to set question. Use of examples 13–16 • Offers a range of evidence which is relevant to the set question. • Examples of texts, industries and theories are mostly accurate, and connected together in the answer. Level 3 13–18 • Shows satisfactory understanding of the Explanation / argument / task. analysis • Offers some evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Some evidence of an argument, though likely to be lacking in detail. • Some relevance to set question. Use of examples 9–12 • Offers evidence which is of some relevance to the set question. • Examples of texts, industries and theories are referenced some of the time in support of points. 2–11 Level 2 7–12 • Shows limited understanding of the Explanation / argument / task. analysis • Offers limited evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Limited evidence of an argument, though lacking in detail. • Limited relevance to set question. Use of examples 5–8 • Evidence is of limited relevance to the set question. • Offers a narrow range of examples related to texts, industries or audiences. Level 1 1–6 • Shows minimal understanding of the Explanation / argument / task. analysis • Offers minimal evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Minimal evidence of an argument, though lacking in detail. • Minimal relevance to set question. Use of examples 1–4 • Evidence is of minimal relevance to the set question. • Offers a minimal range of examples related to texts, industries or audiences. Level 0 0 No response, or response does not answer Explanation / argument / the question. analysis Use of examples 0 No response, or no examples relevant to the question. End of Section B

2 To what extent does media regulation reflect its period? [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR

3 ‘It is impossible to regulate the media effectively.’ Discuss this view. [50] Global media

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media

4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media 4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? OR

5 To what extent have global media created global culture? [50] Media and collective identity

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media 4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? OR 5 To what extent have global media created global culture? Media and collective identity

6 ‘People don’t want positive or negative representations of themselves – they want complexity.’ How far do you agree with this statement? [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media 4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? OR 5 To what extent have global media created global culture? Media and collective identity 6 ‘People don’t want positive or negative representations of themselves – they want complexity.’ How far do you agree with this view? OR

7 In what ways are representations of specific social groups resistant to change? [50] Media in the online age

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media 4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? OR 5 To what extent have global media created global culture? Media and collective identity 6 ‘People don’t want positive or negative representations of themselves – they want complexity.’ How far do you agree with this view? OR 7 In what ways are representations of specific social groups resistant to change? Media in the online age

8 To what extent have online media revolutionised traditional media? [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media 4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? OR 5 To what extent have global media created global culture? Media and collective identity 6 ‘People don’t want positive or negative representations of themselves – they want complexity.’ How far do you agree with this view? OR 7 In what ways are representations of specific social groups resistant to change? Media in the online age 8 To what extent have online media revolutionised traditional media? OR

9 ‘We are all producers in the online age.’ Assess the evidence to support this statement. [50] Postmodern media

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media 4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? OR 5 To what extent have global media created global culture? Media and collective identity 6 ‘People don’t want positive or negative representations of themselves – they want complexity.’ How far do you agree with this view? OR 7 In what ways are representations of specific social groups resistant to change? Media in the online age 8 To what extent have online media revolutionised traditional media? OR 9 ‘We are all producers in the online age.’ Assess the evidence to support this statement. Postmodern media

10 ‘Everything is playful in the postmodern text.’ Discuss this view. [50] OR

Mark scheme: Question Answer Marks Guidance 2–11 Candidates should refer to at 50 Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation / argument / analysis 30 marks • use of examples 20 marks Contemporary media regulation 2 To what extent does media regulation reflect its period? OR 3 ‘It is impossible to regulate the media effectively.’ Discuss this view. Global media 4 ‘The positives of global media outweigh the negatives.’ How far do you agree with this view? OR 5 To what extent have global media created global culture? Media and collective identity 6 ‘People don’t want positive or negative representations of themselves – they want complexity.’ How far do you agree with this view? OR 7 In what ways are representations of specific social groups resistant to change? Media in the online age 8 To what extent have online media revolutionised traditional media? OR 9 ‘We are all producers in the online age.’ Assess the evidence to support this statement. Postmodern media 10 ‘Everything is playful in the postmodern text.’ Discuss this view. OR