Cambridge IGCSE Travel and Tourism 0471 — 2007 May/June Paper 1 · Variant 1

This document consists of 16 printed pages. IB07 06_0471_01/FP © UCLES 2007 [Turn over *0672944237* For Examiner's Use 1 2 3 4 Total UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS International General Certificate of Secondary Education TRAVEL AND TOURISM 0471/01 Core Module May/June 2007 2 hours Candidates answer on the Question Paper. No Additional Materials are required. READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. You may use a soft pencil for any diagrams, graphs or rough working. Do not use staples, paper clips, highlighters, glue or correction fluid. DO NOT WRITE IN ANY BARCODES. Answer all questions. At the end of the examination, fasten all your work securely together. The number of marks is given in brackets [ ] at the end of each question or part question. www.XtremePapers.com

2 © UCLES 2007 0471/01/M/J/07 Question 1

3 © UCLES 2007 0471/01/M/J/07 [Turn over For Examiner's Use Refer to Fig. 1. Photographs A and B show part of the new developments taking place near to the new marina complex in Dubai. (a) State three impacts that the development work may have on guests staying at the hotel in Photograph A. [3] (b) Explain two reasons why foreign buyers may be attracted to the new developments shown in Photographs A and B. [4] (c) Many visitors to Dubai will be travelling as part of a package holiday. (i) State four components usually included in the price of a package holiday. [4]

4 © UCLES 2007 0471/01/M/J/07 For Examiner's Use (ii) Describe four ancillary services that a travel agency would be likely to offer at the time of booking a package holiday. [8]

5 © UCLES 2007 0471/01/M/J/07 [Turn over For Examiner's Use (d) Explain the range of services that are provided for passengers with special needs at major international airports. [6] [Total : 25]

6 © UCLES 2007 0471/01/M/J/07 Question 2 Experience Australia’s biggest waterslide Mammoth Falls, take a ride on the exciting Terror Canyon, accept the speed challenge of the Super 8 Aqua Racer and lots more. Indulge yourself in a world of fantasy and fun, meet your favourite stars and superheroes and experience the exhilaration of world-class adventure rides, movie attractions and an array of stunning shows. Brave some of the tallest, fastest thrill rides in the world including the Giant Drop, the Tower of Terror, Cyclone and lots more. Fun and games for everyone. Sea World offers complete family enjoyment with a host of exciting rides, shows and other attractions. Come face-to-face with the world’s most feared predator at Shark Bay, see and experience the ever popular Dolphin Cove Show, the endangered Dugongs and a vast array of marine life. The perfect adventure destination, provides a full day of unique adventures and fun filled activities for all ages, with special activities suitable for children and adults both by day and night! Be it cuddling a koala, hand feeding the kangaroos or even holding a snake, at Currumbin Wildlife Sanctuary your every wish is their command. Fig. 2 NORTH STRADBROKE ISLAND SOUTH STRADBROKE ISLAND TAMBORINE NATIONAL PARKS To BRISBANE Dreamworld Sanctuary Cove Warner Bros. Movie World Wet ‘n’ Wild Water World Mount Tamborine Paradise Country David Fleay Wildlife Park Cable Ski World Sea World Southport Bundall Conrad Jupiters Surfers Paradise Pacific Fair Shopping Centre Currumbin Wildlife Sanctuary Coolangatta Tweed Heads

7 © UCLES 2007 0471/01/M/J/07 [Turn over For Examiner's Use Refer to Fig. 2, part of a promotional leaflet for holidays to Australia’s Gold Coast. (a) Using only evidence from Fig. 2 (i) identify three thrill rides at Dreamworld [3] (ii) identify three activities for visitors at Currumbin Wildlife Sanctuary. [3] (b) Explain three advantages for tourists of hiring a car when visiting this part of Australia. [6]

8 © UCLES 2007 0471/01/M/J/07 For Examiner's Use (c) The area around Mount Tamborine contains several National Parks. (i) Briefly describe the purpose of National Parks. [3] (ii) Explain two environmental problems caused by visitors to National Parks. [4]

9 © UCLES 2007 0471/01/M/J/07 [Turn over For Examiner's Use (d) Evaluate the different ways in which a new tourist facility in an Australian National Park might promote itself to potential customers. [6] [Total : 25]

10 © UCLES 2007 0471/01/M/J/07 Question 3 Attractive Free Tour Packages for FIRST CLASS and BUSINESS CLASS air tickets are also available - please ask for more details in any of our reputable travel agencies located in U.A.E. For more details and instant booking, please call at 009716 5747388 or visit us online at www.orientalglamourtour.com to find your nearest agents. NO-ONE OFFERS YOU MORE... Air Ticket with Free Tour Packages As the first Chinese professional travel agency to arrange mystical trips to China for guests from the Middle East, Tourism Development Company Ltd. of the China Southern Airlines Group will, via excellent itineraries and high-quality service, accompany you to experience the “Oriental Glamour”. In the homeland for dragons, your tour will be perfectly customised by us. We offer you real VIP treatment and complete personalised service. During your stay in China, the VIP service includes new ideas, attractive benefits and loads of tours and hotel options. Dubai / Beijing / Dubai $601/pax (Economy Class) All fare holders can stay FREE at our hotels and also receive FREE city tour. There are 2 options for the free package of your choice as below. OPTION 1 • 1 night 3* hotel accommodation with breakfast • 1 day Beijing City Tour with 2 meals and English tour guide • Transfer APT/HTL/APT OPTION 2 • 2 night 4* hotel accommodation with breakfast • Transfer APT/HTL/APT Not included in package: • Air tax • Personal expenses N.B.: You can choose any one of the itineraries for your city tour as below. Itinerary One: After breakfast at hotel, you will proceed to the Tian An Men Square. Then go to visit the Forbidden City, the Imperial Palace where the Chinese emperors of Ming and Qing dynasties lived. After lunch, visit the Summer Palace in the afternoon. Itinerary Two: Breakfast at hotel. Visit the famous attraction The Great Wall, one of the “Seven Wonders in the World”. And then explore the Ming tombs after lunch. Tel: +86 20 2227 2708 Fax: +86 20 2227 2266 Email: ogt@csatour.com Fig. 3

11 © UCLES 2007 0471/01/M/J/07 [Turn over For Examiner's Use Refer to Fig. 3, a promotional advertisement by China Southern Airlines. (a) Identify the five attractions included in the city tour itineraries. [5] (b) This Beijing package is aimed at the United Arab Emirates (U.A.E.) market. (i) State the basic cost of the advertised package. [1] (ii) Identify the departure airport used. [1] (iii) State whether Beijing time will be in advance or behind U.A.E. [1] (iv) Identify the two items not included in the package. [2] (v) Suggest reasons why this product is being introduced in the U.A.E. [3]

12 © UCLES 2007 0471/01/M/J/07 For Examiner's Use (c) The package can be upgraded to include a business class flight. Explain three likely advantages for passengers who upgrade. [6]

13 © UCLES 2007 0471/01/M/J/07 [Turn over For Examiner's Use (d) Using information from Fig. 3, explain why an integrated tour operator, such as China Southern Airlines, is able to achieve cost savings. [6] [Total : 25]

14 © UCLES 2007 0471/01/M/J/07 Question 4 Austrian Row Sand Lake Road International Drive Florida Turnpike Universal Blvd. Beeline Expressway Exit 1 Exit 2 Pointe Plaza Drive Orange County Convention Centre Official Visitor Centre N EXIT 75A EXIT 74A EXIT 72 I-4 O F F I C I A L O F F I C I A L VISITOR VISITOR CENTRE CENTRE O F F I C I A L VISITOR CENTRE ORLANDO’S OFFICIAL VISITOR CENTRE Your first must-see attraction. ORLANDO’S OFFICIAL VISITOR CENTRE Your first must-see attraction. To see Orlando the proper way, make the Official Visitor Centre your first stop. Whether you need directions, a list of places to eat, attraction tickets, holiday-planning assistance or any other information, our cordial, multi-lingual Official Travel Counsellors are there to help you. Orlando’s only Official Visitor Centre is centrally located at the south-east corner of International Drive and Austrian Row. The Official Visitor Centre: - Open year-round (except 25 December) from 8 a.m. to 7 p.m. - Discount attraction tickets available from 8 a.m. to 6 p.m. - Complimentary assistance for every aspect of your Orlando holiday - Official Orlando logo merchandise Orlando Tourism Bureau Orlando’s Official Visitors Centre - 8273 International Drive, Suite 101 - 407-363-5872 - orlandoinfo.com/uk Fig. 4

15 © UCLES 2007 0471/01/M/J/07 [Turn over For Examiner's Use Refer to Fig. 4, an advertisement for Orlando’s Visitor Centre in Florida. (a) Identify four products/services available at the Centre. [4] (b) Explain three personal skills that staff working at the Centre should possess. [6] (c) Much of Florida has a sub-tropical climate. Give three reasons for each of the following: (i) July and August are ‘low season’ months. [3] (ii) December is a ‘high season’ month. [3]

16 Copyright Acknowledgements: Question 1 Photograph A Mr J.D. Smith © UCLES. Question 1 Photograph B Mr J.D. Smith © UCLES. Question 2 © Australia’s Sea World, Gold Coast. Question 3 © China Southern. Question 4 © Orlando's Official Visitors Centre (www.orlandoinfo.com/uk) Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge. © UCLES 2007 0471/01/M/J/07 For Examiner's Use (d) Briefly describe how visitors might use the Orange County Convention Centre. [3] (e) Discuss the main economic benefits that tourism brings to destinations such as Orlando. [6] [Total : 25]

UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS International General Certificate of Secondary Education MARK SCHEME for the May/June 2007 question paper 0471 TRAVEL AND TOURISM 0471/01 Paper 1 (Written Paper), maximum raw mark 100 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes must be read in conjunction with the question papers and the report on the examination. • CIE will not enter into discussions or correspondence in connection with these mark schemes. CIE is publishing the mark schemes for the May/June 2007 question papers for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses. www.XtremePapers.com

Page 2 Mark Scheme Syllabus Paper IGCSE – May/June 2007 0471 01 © UCLES 2007 Q. No. Expected Answer Mark A.O. 1 (a) Award one mark for each of three of the following: • Noise pollution • Visual pollution • Congestion (access) • Lack of privacy 3 A2.0 (b) Award one mark for each of two valid reasons identifications and a further one mark for an appropriate explanation of each. Correct ideas include: • View (1) – sea and/or marina • Prestige (1) – exclusive development (1) • Price (1) – demand investment growth (1) Allow all valid reasoning such as all-year destination and accessible location, etc. 4 A1.0 B3.0 D1.0 (c) (i) Award one mark each to a max of four from: • Flights • Accommodation • All taxes • Transfers • Meal plan • Use of all hotel facilities • Services of a local representative 4 D2.0 (iii) Award one mark for each of four valid service identifications and a further one mark for an appropriate description of each. Correct ideas include: • Travel insurance (1) – profit/customer need (1) • Currency (1) – profit/customer need (1) • Car hire (1) – profit/customer need (1) • Passport/visa (1) – ability to travel (1) • Airport Hotel (1) – convenience/profit (1) Credit all valid explained services 8 A1.0 D2.0 (d) Use level of response criteria Better candidates will address a variety of services of use to international travellers with special needs such as mobility assistance, wheelchair access, signage, etc. Level 1 (1-2 marks) will be descriptive and weaker candidates may well just list all the services that they can think of Level 2 (3-4 marks) will be more discriminating and we should look for at least two services commented on in some depth about their usefulness to particular needs Level 3 (5-6 marks) can be awarded for an explained treatment of two or more valid services and we should look for appropriate comments by the better candidates. 6 D4.0

Page 3 Mark Scheme Syllabus Paper IGCSE – May/June 2007 0471 01 © UCLES 2007 Q. No. Expected Answer Mark A.O. 2 (a) (i) Award one mark for each of three from: • Giant Drop • Tower of Terror • Cyclone • The Claw (image) 3 B3.0 (ii) Award one mark for each of three from: • cuddling a koala • hand feeding kangaroos • holding a snake • feeding the birds (image) 3 B3.0 (b) Award one mark for each of three valid advantages and award a second mark for a valid explanation of each, correct ideas will include: • convenience (1) – visit at will (1) • cost (1) – very economical for family (1) • flexible route (1) – choose scenery etc. (1) • door to door (1) – more convenient (1) Credit all valid reasoning 6 D4.0 (c) (i) Credit each of three valid statements including: • preserve area of natural beauty • conserve fauna and flora • follow eco-principles • limit development 3 A1.0 A2.0 (ii) Award one mark for each for the correct identification of two valid environmental problems and award a second mark for a valid explanation of each, correct ideas will include: • ‘honeypots’ (1) – overcrowding/congestion (1) • pollution (1) – noise, litter etc. (1) • wildlife disruption (1) – too many visitors (1) 4 A2.0 (d) Use level of response criteria There must be some evaluation for level 3 of methods such as advertisements, leaflets, brochures and internet. Level 1 (1-2 marks) will describe or simply list methods without any comment to do with suitability Level 2 (3-4 marks) will look at two methods in some depth and will point out advantages of each Level 3 (5-6 marks) will look at two or more methods and provide clear evaluative comment leading to a reasoned conclusion. 6 C5.0

Page 4 Mark Scheme Syllabus Paper IGCSE – May/June 2007 0471 01 © UCLES 2007 Q. No. Expected Answer Mark A.O. 3 (a) Award one mark for each of the five attractions stated on Fig. 3: • Tian An Men Square • Forbidden City/Imperial Palace • Summer Palace • Great Wall • Ming Tombs 5 B3.0 (b) (i) $601 1 C4.0 (ii) Dubai (DXB) 1 C4.0 (iii) Advance 1 B2.0 (iv) One mark each for: • Air Tax • Personal expenses 2 C4.0 (v) Award one mark for each valid point (up to 3 max) of all valid reasons such as: • centre of Middle East generating region • wealthy area (high GDP) • Dubai open skies policy • untapped market Credit all valid reasoning and allow development points. 3 A4.0 (c) Award one mark for each of three valid advantages and award a second mark for a valid explanation of each, correct ideas will include: • more leg room (1) – bigger seat pitch (1) • smaller cabin (1) – better staff ratio (1) • increased luggage (1) – 20k+ allowance (1) • lounge access (1) – easier check-in (1) Credit all valid explanations 6 D4.0 (d) Use level of response criteria Level 1 (1-2 marks) can be awarded for an accurate definition of integration Level 2 (3-4 marks) can be awarded to those candidates that see Fig. 3 illustrates vertical integration where China Southern owns Tourism Development Co Ltd, Beijing hotels and tour operations. Level 3 (5-6 marks) can then be awarded to those who say cost savings result because of this operation’s size and buying power. 6 D2.0

Page 5 Mark Scheme Syllabus Paper IGCSE – May/June 2007 0471 01 © UCLES 2007 Q. No. Expected Answer Mark A.O. 4 (a) Award one mark to each of four of the following: • giving directions • list of places to eat • attraction tickets • holiday-planning help • sale of official Orlando merchandise 4 D1.0 (b) Award one mark for each of three valid skills and award a second mark for a valid explanation of each, correct ideas will include: • foreign languages (1) – visitors (1) • numeracy (1) – sales/cash handling (1) • communication (1) – clear advice (1) • literacy (1) – following care manual etc. (1) • ICT (1) – office systems etc. (1) 6 C2.0 (c) (i) Credit each of three valid reasons, allowing development, for ideas such as: • wettest weather • overcast skies • hurricane risk • highest humidity 3 B2.0 (ii) Credit each of three valid reasons, allowing development, for ideas such as: • driest weather • clear skies • no hurricane risk • lowest humidity • Christmas and New Year holiday season 3 B2.0 (d) Award one mark for each of up to three valid use identifications, allowing development, such as: • business tourism venue • hold meetings/conferences/fairs • any event with large numbers will need a large venue • purpose-built and managed 3 A1.0 (e) Use level of response criteria Level 1 (1-2 marks) will be for identification and simple listing of appropriate benefits. Level 2 (3-4 marks) can be awarded to those candidates who look in some detail employment, income and GDP Level 3 (5-6 marks) should also have some detail about the multiplier effect and the best candidates will offer personalised evaluative comment. 6 A2.0