Cambridge A Level Media Studies 9607 — 2018 May/June Paper 2 · Variant 1

* 9 7 5 5 7 3 0 4 3 9 * This document consists of 3 printed pages, 1 blank page and 1 Insert. DC (SR) 146119/1 © UCLES 2018 [Turn over Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level MEDIA STUDIES 9607/21 Paper 2 Key Media Concepts May/June 2018 2 hours No Additional Materials are required. READ THESE INSTRUCTIONS FIRST An answer booklet is provided inside this question paper. You should follow the instructions on the front cover of the answer booklet. If you need additional answer paper ask the invigilator for a continuation booklet. Answer Section A and one question from Section B. The number of marks is given in brackets [ ] at the end of each question or part question.

2 9607/21/M/J/18 © UCLES 2018 The total duration of this paper is 2 hours. The first 30 minutes will be spent watching and making notes on the moving image extract. After the 30 minutes of screening and note-making time, you should use 45 minutes to answer Section A before moving on to spend the last 45 minutes on Section B. Section A: Textual analysis and representation You will be shown an extract from Agent Carter a total of four times. During the first screening, you should not make notes; during the second, third and fourth screenings there will be an opportunity to make notes and there will be gaps in between for further note-making. Your notes should be made in the answer booklet and ruled through after you have finished writing your answer. Extract: Agent Carter (Marvel One-Shots, 2013, dir. Louis D’Esposito) 1 Discuss the ways in which the extract constructs meaning through the following: • camera shots, angles, movement and composition • editing • sound • mise-en-scène. [50]

3 9607/21/M/J/18 © UCLES 2018 Section B: Institutions and audiences Answer one question from this section. Refer to specific examples from one media area chosen from: • film • music • print • radio • video games. 2 ‘Nowadays, everybody consumes media texts in the same way.’ Discuss with reference to the media area you have studied. [50] OR 3 Discuss the impact of funding on media products. [50]

4 9607/21/M/J/18 © UCLES 2018 BLANK PAGE Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge International Examinations Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cie.org.uk after the live examination series. Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

IGCSE™ is a registered trademark. This document consists of 9 printed pages. © UCLES 2018 [Turn over Cambridge Assessment International Education Cambridge International Advanced Subsidiary and Advanced Level MEDIA STUDIES 9607/21 Paper 2 Key Media Concepts May/June 2018 MARK SCHEME Maximum Mark: 100 Published This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers. Cambridge International will not enter into discussions about these mark schemes. Cambridge International is publishing the mark schemes for the May/June 2018 series for most Cambridge IGCSE™, Cambridge International A and AS Level and Cambridge Pre-U components, and some Cambridge O Level components.

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2018 © UCLES 2018 Page 2 of 9 Generic Marking Principles These general marking principles must be applied by all examiners when marking candidate answers. They should be applied alongside the specific content of the mark scheme or generic level descriptors for a question. Each question paper and mark scheme will also comply with these marking principles. GENERIC MARKING PRINCIPLE 1: Marks must be awarded in line with: • the specific content of the mark scheme or the generic level descriptors for the question • the specific skills defined in the mark scheme or in the generic level descriptors for the question • the standard of response required by a candidate as exemplified by the standardisation scripts. GENERIC MARKING PRINCIPLE 2: Marks awarded are always whole marks (not half marks, or other fractions). GENERIC MARKING PRINCIPLE 3: Marks must be awarded positively: • marks are awarded for correct/valid answers, as defined in the mark scheme. However, credit is given for valid answers which go beyond the scope of the syllabus and mark scheme, referring to your Team Leader as appropriate • marks are awarded when candidates clearly demonstrate what they know and can do • marks are not deducted for errors • marks are not deducted for omissions • answers should only be judged on the quality of spelling, punctuation and grammar when these features are specifically assessed by the question as indicated by the mark scheme. The meaning, however, should be unambiguous. GENERIC MARKING PRINCIPLE 4: Rules must be applied consistently e.g. in situations where candidates have not followed instructions or in the application of generic level descriptors. GENERIC MARKING PRINCIPLE 5: Marks should be awarded using the full range of marks defined in the mark scheme for the question (however; the use of the full mark range may be limited according to the quality of the candidate responses seen). GENERIC MARKING PRINCIPLE 6: Marks awarded are based solely on the requirements as defined in the mark scheme. Marks should not be awarded with grade thresholds or grade descriptors in mind.

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2018 © UCLES 2018 Page 3 of 9 Section A Question 1 Discuss the ways in which the extract from Agent Carter constructs meaning through the following: • camera shots, angles, movement and composition • sound • mise-en-scène • editing. [50] Candidates will be assessed on their ability to understand how meaning is constructed in a media text through the analysis of different technical areas. Marks are awarded for three different criteria: Explanation/argument/analysis (max 20) Use of examples (max 20) Terminology (max 10) Candidates’ work should be judged on each of these criteria, and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. A positive approach to marking is encouraged. Reward alternative valid responses. Clip details: Agent Carter (Marvel One-Shots, 2013, dir. Louis D’Esposito) Clip duration: 5:09 Start point: 00:00 End Point: 05:09

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2018 © UCLES 2018 Page 4 of 9 Specific notes on the sequence – likely areas of coverage Camera: • widescreen and its impact, especially in opening flashback • establishing shot of New York (one year later) – use of crane • use of close-up in opening sequence; track in to Peggy’s face as reaction to patronising male Sound: • Use of dialogue • Music in opening and incidental at later points • Ambient sounds- the fight sequence, the alarm • Peggy’s British accent v US accents • Diegetic sound of radio on location sequence Editing: • Flashback sequence at start and ‘one year later’ establishment of time in sequence • Shot/reverse shot at various points • Establishment of space and 180 degree rule Mise-en-scene: • dress of male characters v Peggy carter • wood panelled setting of office • lighting and colours, • positioning of characters in office scene • body language and facial expression- patronising males • emphasis on detail • photo of Steve that she looks at • darkness and phone call; red light on face • confrontation sequence Meaning: • Peggy’s past relationship; • her professionalism v sexist male order; • Peggy’s ability to go it alone

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2018 © UCLES 2018 Page 5 of 9 Question Answer Marks Guidance 1 Level 5 Explanation / argument / analysis 17–20 • Shows excellent understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is excellent. • Clearly relevant to set question. • Offers frequent textual analysis from the extract – award marks to reflect the range and appropriateness of examples. Use of examples 17–20 • Offers a full range of examples from each technical area. • Offers examples which are clearly relevant to the set question. Terminology 9–10 • Use of terminology is excellent. Level 4 Explanation / argument / analysis 13–16 • Shows competent understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is competent. • Relevant to set question. • Supports points with a range of textual analysis from the extract. Use of examples 13–16 • Offers a range of examples from each technical area. • Offers examples which are relevant to the set question. Terminology 7–8 • Use of terminology is competent. Level 3 Explanation / argument / analysis 9–12 • Shows satisfactory understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is satisfactory. • Some relevance to set question. • Some textual analysis from the extract. Use of examples 9–12 • Offers some examples, but probably not from all four technical areas. • Offers examples which are of some relevance to the set question. Terminology 5–6 • Use of terminology is satisfactory.

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2018 © UCLES 2018 Page 6 of 9 Question Answer Marks Guidance 1 Level 2 Explanation / argument / analysis 5–8 • Shows limited understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is limited. • Limited relevance to set question. • Limited textual analysis from the extract. Use of examples 5–8 • Offers limited examples, but probably not from all four technical areas. • Offers examples which are of limited relevance to the set question. Terminology 3–4 • Use of terminology is limited. Level 1 Explanation / argument / analysis 1–4 • Shows minimal understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is minimal. • Minimal relevance to set question. • Minimal textual analysis from the extract. Use of examples 1–4 • Offers minimal examples, but probably not from all four technical areas. • Offers examples which are of minimal relevance to the set question. Terminology 1–2 • Use of terminology is minimal. Level 0 Explanation / argument / analysis. Use of examples 0 • No response or response does not answer the question at all. Terminology • No response or response without any relevant terminology. End of Section A

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2018 © UCLES 2018 Page 7 of 9 Section B 2, 3 Refer to specific examples from one media area chosen from: • film • music • print • radio • video games Candidates should be given credit for their knowledge and understanding, illustrated through case study material, relevant to the question. Assessment will take place across three criteria: • explanation / argument / analysis [20 marks] • use of supporting examples [20 marks] • use of terminology [10 marks] Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. ‘Nowadays, everybody consumes media texts in the same way’. Discuss with reference to the media area you have studied. OR Discuss the impact of funding on media products. Question Answer Marks Guidance 2, 3 Level 5 Explanation / argument / analysis 17–20 • Shows excellent understanding of the task • Knowledge and understanding of institutional / audience practices is excellent – factual knowledge is relevant and accurate • A clear and developed argument, substantiated by detailed reference to case study material • Clearly relevant to set question Use of examples 17–20 • Offers frequent evidence from case study material – award marks to reflect the range and appropriateness of examples from case study and / or own experience • Offers examples which are clearly relevant to the set question Terminology 9–10 • Use of terminology is excellent

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2018 © UCLES 2018 Page 8 of 9 Question Answer Marks Guidance 2, 3 Level 4 Explanation / argument / analysis 13–16 • Shows competence in understanding of the task • Knowledge and understanding of institutional / audience practices is competent – factual knowledge is relevant • A clear argument, substantiated by reference to case study material • Relevant to set question Use of examples 13–16 • Offers a range of evidence from case study material • Offers examples which are relevant to the set question Terminology 7–8 • Use of terminology is competent Level 3 Explanation / argument / analysis 9–12 • Shows satisfactory understanding of the task • Knowledge and understanding of institutional / audience practices is satisfactory – some relevant factual knowledge • Argument substantiated by some reference to case study material • Some relevance to set question Use of examples 9–12 • Offers some evidence from case study material • Offers examples which are of some relevance to the set question Terminology 5–6 • Use of terminology is satisfactory Level 2 Explanation / argument / analysis 5–8 • Shows limited understanding of the task. • Knowledge and understanding of institutional / audience practices is limited – limited relevant factual knowledge • limited argument, limited reference to case study material • limited relevance to set question Use of examples 5–8 • Offers limited evidence from case study material • Offers examples which are of limited relevance to the set question Terminology 3–4 • Use of terminology is limited

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2018 © UCLES 2018 Page 9 of 9 Question Answer Marks Guidance 2, 3 Level 1 Explanation / argument / analysis 1–4 • Shows minimal understanding of the task. • Knowledge and understanding of institutional / audience practices is minimal – factual knowledge is minimal • minimal argument, minimal reference to case study material • minimal relevance to set question Use of examples 1–4 • Offers minimal evidence from case study material • Offers examples which are of minimal relevance to the set question Terminology 1–2 • Use of terminology is minimal Level 0 Explanation / argument / analysis 0 No response or response does not answer the question at all Use of examples 0 No response or response does not answer the question Terminology 0 No response or response with no relevant terminology End of Section B