Cambridge A Level Media Studies 9607 — 2017 Oct/Nov Paper 4 · Variant 1

1 (a) How far has your understanding of the conventions of real media texts influenced your production work? [25] (b) Analyse one of your productions using the concept of narrative. [25]

Mark scheme: Question Answer Marks Guidance 1(a) Level 3 11–15 • There is some sense of progression established by the answer. Explanation / argument / • Offers some reflections on the analysis production process. Use of examples • Offers some examples from their production work of the development of research and planning skills in relation to creative practice. • Shows satisfactory understanding of how the development of research and planning skills has helped create meaning. Level 2 6–10 • There is a limited sense of progression established by the answer. Explanation / argument / • Offers limited reflections on the analysis production process. Use of examples • Offers limited examples from their production work of the development of research and planning skills in relation to creative practice. • Shows limited understanding of how the development of research and planning skills has helped create meaning. Level 1 1–5 • There is a minimal sense of progression established by the answer. Explanation / argument / • Offers minimal reflections on the analysis production process. Use of examples • Offers minimal examples from their production work of the development of research and planning skills in relation to creative practice. • Shows minimal understanding of how the development of research and planning skills has helped create meaning. Level 0 0 No response or response does not answer the question at all. Explanation / argument / analysis Use of examples No response or no examples at all. 1(b) Candidates need to analyse Candidates’ work should be judged on each one of their productions in of these criteria individually and marks relation to the concept awarded according to the level attained. It should be noted that it is possible for a Assessment will take place candidate to achieve a different level for each across two criteria: assessment criterion. • explanation / argument / analysis [15 marks] Analyse one of your productions using • use of examples the concept of narrative. [25] [10 marks] Level 5 21–25 • Offers a full range of articulate reflections on the production Explanation / argument / • Shows an excellent understanding of the analysis concept Use of examples • Offers a broad range of specific, relevant and clear examples from their production in relation to the concept. Level 4 • Offers a range of reflections on the production. Explanation / argument / • Shows a competent understanding of the analysis concept Use of examples • Offers a range of relevant and clear examples from their production in relation to the concept. Level 3 • Offers some reflections on the production. Explanation / argument / • Shows some understanding of the analysis concept Use of examples • Offers some relevant and clear examples from their production in relation to the concept. Level 2 • There is a limited reflection on the production Explanation / argument / • Shows limited understanding of the analysis concept Use of examples • Offers limited examples from their production in relation to the concept Level 1 • There is minimal reflection on the production Explanation / argument / • Shows minimal understanding of the analysis concept Use of examples • Offers minimal examples from their production in relation to the concept Level 0 No response or response does not answer the question at all. Explanation / argument / analysis Use of examples No response or response does not answer the question at all. Section B Question Answer Marks Guidance Candidates should refer to at Candidates’ work should be judged on each least two different media and of these criteria individually and marks support their answers with awarded according to the level attained. It reference to contemporary should be noted that it is possible for a examples. candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: See paper for questions. • explanation / argument /analysis [30 marks] • use of examples [20 marks] 2–11 Level 5 41–50 • Shows excellent understanding of the task. Explanation/argument/analysis • Offers a clear, articulate balance of media theories, knowledge of texts and industries and personal engagement with issues and debates. • A coherent and developed argument. • Clearly relevant to set question. Use of examples • Offers examples which are clearly relevant to the set question. • Examples of texts, industries and theories are accurate, and clearly connected together in the answer. 2–11 Level 4 31–40 • Shows proficient understanding of the task. Explanation / argument / • Offers clear evidence of understanding analysis media theories, knowledge of texts and industries and personal engagement with issues and debates. • A clear argument. • Relevant to set question. Use of examples • Offers a range of evidence which is relevant to the set question. • Examples of texts, industries and theories are mostly accurate, and connected together in the answer. Level 3 21–30 • Shows satisfactory understanding of the task. Explanation/argument/analysis • Offers some evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Some evidence of an argument, though likely to be lacking in detail. • Some relevance to set question. Use of examples • Offers evidence which is of some relevance to the set question. • Examples of texts, industries and theories are referenced some of the time in support of points. Level 2 11–20 • Shows limited understanding of the task. • Offers limited evidence of understanding Explanation/argument/analysis of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Limited evidence of an argument, though lacking in detail. • Limited relevance to set question. Use of examples • Evidence is of limited relevance to the set question. • Offers a narrow range of examples related to texts, industries or audiences. 2–11 Level 1 1–10 • Shows minimal understanding of the task. Explanation/argument/analysis • Offers minimal evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Minimal evidence of an argument, though lacking in detail. • Minimal relevance to set question. Use of examples • Evidence is of minimal relevance to the set question. • Offers a minimal range of examples related to texts, industries or audiences. Level 0 0 No response or response does not answer the question Explanation/argument/analysis Use of examples No response or no examples relevant to the question.

2 “The enforcement of media regulation has become impossible in contemporary society.” How far do you agree with this view? [50] OR

3 How far can contemporary media regulation continue with the practices of the past? [50] Global media

4 “Global media have destroyed national differences.” How far do you agree with this view? [50] OR

5 To what extent is media distribution now a global process? [50] Media and collective identity

6 To what extent do media representations of collective identity always stay the same? [50] OR

7 “Collective identity is always mediated.” Discuss this idea. [50] Media in the online age

8 Discuss the impact of the online age on media production. [50] OR

9 Consider how far the online age has changed the experience of the audience. [50] Post-modern media

10 In what ways are post-modern media texts challenging for audiences? [50] OR