Cambridge A Level Media Studies 9607 — 2017 May/June Paper 4 · Variant 1

This document consists of 3 printed pages, 1 blank page and 1 Insert. DC (NH) 143413 © UCLES 2017 [Turn over * 8 4 5 6 1 9 6 2 3 9 * MEDIA STUDIES 9607/41 Paper 4 Critical Perspectives May/June 2017 2 hours No Additional Materials are required. READ THESE INSTRUCTIONS FIRST An answer booklet is provided inside this question paper. You should follow the instructions on the front cover of the answer booklet. If you need additional answer paper ask the invigilator for a continuation booklet. Answer Section A and one question from Section B. The number of marks is given in brackets [ ] at the end of each question or part question. Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level

2 9607/41/M/J/17 © UCLES 2017 Section A: Evaluation of production skills development In this section you need to write about your work for the Foundation Portfolio and Advanced Portfolio components. You must answer both 1(a) and 1(b). 1 (a) Assess the importance of digital technology skills in your production work. [25] (b) Analyse one of your productions using the concept of media language. [25]

3 9607/41/M/J/17 © UCLES 2017 Section B: Contemporary media issues Answer one question from Section B. You should refer to at least two different media and support your answer with reference to contemporary examples. Contemporary media regulation 2 How far can media regulation be effective? [50] OR 3 To what extent do issues of media regulation reflect wider issues in society? [50] Global media 4 “Media are increasingly global in terms of distribution.” How far do you agree with this view? [50] OR 5 To what extent have global media affected national cultures? [50] Media and collective identity 6 “Contemporary media always end up stereotyping particular groups of people.” How far do you agree with this statement? [50] OR 7 How does contemporary representation of specific social groups compare to that of previous time periods? [50] Media in the online age 8 To what extent have online media revolutionised distribution? [50] OR 9 Evaluate the claim that online media have a democratising effect. [50] Post-modern media 10 “There is no single definition of post-modernism.” Discuss this view. [50] OR 11 Consider the arguments for and against understanding some forms of media as post-modern. [50]

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® IGCSE is a registered trademark. This document consists of 8 printed pages. © UCLES 2017 [Turn over Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level MEDIA STUDIES 9607/41 Paper 4 Critical Perspectives May/June 2017 MARK SCHEME Maximum Mark: 100 Published This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers. Cambridge will not enter into discussions about these mark schemes. Cambridge is publishing the mark schemes for the May/June 2017 series for most Cambridge IGCSE®, Cambridge International A and AS Level and Cambridge Pre-U components, and some Cambridge O Level components.

9607/41 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 2 of 8 Section A Question Answer Marks Guidance Assess the importance of digital technology skills in your production work. Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation/argument/analysis [15 marks] • use of examples [10 marks] 1(a) Level 5 Explanation/argument/analysis 21–25 • There is a clear sense of progression established by the answer. • Offers a full range of articulate reflections on the production process. Use of examples • Offers a broad range of specific, relevant and clear examples from their production work of the development of digital technology skills in relation to creative practice. • Shows an excellent understanding of how the development of digital technology skills has helped create meaning Level 4 Explanation/argument/analysis 16–20 • There is a sense of progression established by the answer. • Offers a range of reflections on the production process. Use of examples • Offers a range of relevant and clear examples from their production work of the development of digital technology skills in relation to creative practice • Shows a competent understanding of how the development of how digital technology skills has helped create meaning. Level 3 Explanation/argument/analysis 11–15 • There is some sense of progression established by the answer. • Offers some reflections on the production process. Use of examples • Offers some examples from their production work of the development of digital technology skills in relation to creative practice. • Shows satisfactory understanding of how the development of digital technology skills has helped create meaning.

9607/41 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 3 of 8 Question Answer Marks Guidance Level 2 Explanation/argument/analysis 6–10 • There is a limited sense of progression established by the answer. • Offers limited reflections on the production process. Use of examples • Offers limited examples from their production work of the development of digital technology skills in relation to creative practice. • Shows limited understanding of how the development of digital technology skills has helped create meaning. Level 1 Explanation/argument/analysis 1–5 • There is a minimal sense of progression established by the answer. • Offers minimal reflections on the production process. Use of examples • Offers minimal examples from their production work of the development of digital technology skills in relation to creative practice. • Shows minimal understanding of how the development of digital technology skills has helped create meaning. Level 0 Explanation/argument/analysis 0 • No response or response does not answer the question at all. Use of examples • No response or no examples at all.

9607/41 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 4 of 8 Question Answer Marks Guidance Analyse one of your productions using the concept of media language. Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation/argument/analysis [15 marks] • use of examples [10 marks] 1(b) Level 5 Explanation/argument/analysis 21–25 • Offers a full range of articulate reflections on the production • Shows an excellent understanding of the concept Use of examples • Offers a broad range of specific, relevant and clear examples from their production in relation to the concept. Level 4 Explanation/argument/analysis 16–20 • Offers a range of reflections on the production. • Shows a competent understanding of the concept Use of examples • Offers a range of relevant and clear examples from their production in relation to the concept. Level 3 Explanation/argument/analysis 11–15 • Offers some reflections on the production. • Shows some understanding of the concept Use of examples • Offers some relevant and clear examples from their production in relation to the concept. Level 2 Explanation/argument/analysis 6–10 • There is a limited reflection on the production • Shows limited understanding of the concept Use of examples • Offers limited examples from their production in relation to the concept

9607/41 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 5 of 8 Question Answer Marks Guidance 1(b) Level 1 Explanation/argument/analysis 1–5 • There is minimal reflection on the production • Shows minimal understanding of the concept Use of examples • Offers minimal examples from their production in relation to the concept Level 0 Explanation/argument/analysis 0 • No response or response does not answer the question at all. Use of examples • No response or no relevant examples at all.

9607/41 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 6 of 8 Section B Question Answer Marks Guidance Candidates should refer to at least two different media and support their answers with reference to contemporary examples. Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. Assessment will take place across two criteria: • explanation/argument/analysis [15 marks] • use of examples [10 marks] Contemporary media regulation 2 How far can media regulation be effective? OR 3 To what extent do issues of media regulation reflect wider issues in society? Global media 4 “Media are increasingly global in terms of distribution.” How far do you agree with this view? OR 5 To what extent have global media affected national cultures? Media and collective identity 6 “Contemporary media always end up stereotyping particular groups of people.” How far do you agree with this statement? OR 7 How does contemporary representation of specific social groups compare to that of previous time periods? Media in the online age 8 To what extent have online media revolutionised distribution? OR 9 Evaluate the claim that online media have a democratising effect. Post-modern media 10 “There is no single definition of post-modernism.” Discuss this view. OR 11 Consider the arguments for and against understanding some forms of media as post- modern.

9607/41 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 7 of 8 Question Answer Marks Guidance 2–11 Level 5 Explanation/argument/analysis 41–50 • Shows excellent understanding of the task. • Offers a clear, articulate balance of media theories, knowledge of texts and industries and personal engagement with issues and debates. • A coherent and developed argument. • Clearly relevant to set question. Use of examples • Offers examples which are clearly relevant to the set question. • Examples of texts, industries and theories are accurate, and clearly connected together in the answer. Level 4 Explanation/argument/analysis 31–40 • Shows proficient understanding of the task. • Offers clear evidence of understanding media theories, knowledge of texts and industries and personal engagement with issues and debates. • A clear argument. • Relevant to set question. Use of examples • Offers a range of evidence which is relevant to the set question. • Examples of texts, industries and theories are mostly accurate, and connected together in the answer. Level 3 Explanation/argument/analysis 21–30 • Shows satisfactory understanding of the task. • Offers some evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Some evidence of an argument, though likely to be lacking in detail. • Some relevance to set question. Use of examples • Offers evidence which is of some relevance to the set question. • Examples of texts, industries and theories are referenced some of the time in support of points.

9607/41 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 8 of 8 Question Answer Marks Guidance Level 2 Explanation/argument/analysis 11–20 • Shows limited understanding of the task. • Offers limited evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Limited evidence of an argument, though lacking in detail. • Limited relevance to set question. Use of examples • Evidence is of limited relevance to the set question. • Offers a narrow range of examples related to texts, industries or audiences. Level 1 Explanation/argument/analysis 1–10 • Shows minimal understanding of the task. • Offers minimal evidence of understanding of media theories, knowledge of texts and industries and personal engagement with issues and debates. • Minimal evidence of an argument, though lacking in detail. • Minimal relevance to set question. Use of examples • Evidence is of minimal relevance to the set question. • Offers a minimal range of examples related to texts, industries or audiences. Level 0 Explanation/argument/analysis 0 • No response or response does not answer the question Use of examples • No response or no examples relevant to the question.