Cambridge A Level Media Studies 9607 — 2017 May/June Paper 2 · Variant 1

This document consists of 3 printed pages, 1 blank page and 1 Insert. DC (ST) 128263/1 © UCLES 2017 [Turn over Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level * 8 1 1 0 3 9 0 3 4 9 * MEDIA STUDIES 9607/21 Paper 2 Key Media Concepts May/June 2017 2 hours No Additional Materials are required. READ THESE INSTRUCTIONS FIRST An answer booklet is provided inside this question paper. You should follow the instructions on the front cover of the answer booklet. If you need additional answer paper ask the invigilator for a continuation booklet. Answer Section A and one question from Section B. The number of marks is given in brackets [ ] at the end of each question or part question.

2 9607/21/M/J/17 © UCLES 2017 The total duration of this paper is 2 hours. The first 30 minutes will be spent watching and making notes on the moving image extract. After the 30 minutes of screening and note-making time, you should use 45 minutes to answer Section A before moving on to spend the last 45 minutes on Section B. Section A: Textual analysis and representation You will be shown an extract from Fargo a total of four times. During the first screening, you should not make notes; during the second, third and fourth screenings there will be an opportunity to make notes and there will be gaps in between for further note-taking. Your notes should be made in the answer booklet and ruled through after you have finished writing your answer. Extract: Fargo (series 1, episode 1, 2014 dir. Adam Bernstein) 1 Discuss the ways in which the extract constructs meaning through the following: • camera shots, angles, movement and composition • editing • sound • mise-en-scène. [50]

3 9607/21/M/J/17 © UCLES 2017 Section B: Institutions and audiences Answer one question from this section. Refer to specific examples from one media area chosen from: • film • music • print • radio • video games. 2 How important is cross-media convergence and synergy in the media area you have studied? [50] OR 3 How do media institutions target national and local audiences in the media area you have studied? [50]

4 9607/21/M/J/17 © UCLES 2017 BLANK PAGE Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge International Examinations Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cie.org.uk after the live examination series. Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

® IGCSE is a registered trademark. This document consists of 7 printed pages. © UCLES 2017 [Turn over Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level MEDIA STUDIES 9607/21 Paper 2 Key Media Concepts May/June 2017 MARK SCHEME Maximum Mark: 100 Published This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers. Cambridge will not enter into discussions about these mark schemes. Cambridge is publishing the mark schemes for the May/June 2017 series for most Cambridge IGCSE®, Cambridge International A and AS Level and Cambridge Pre-U components, and some Cambridge O Level components.

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 2 of 7 Section A Question 1 Discuss the ways in which the extract from Fargo constructs meaning through the following: • camera shots, angles, movement and composition • editing • sound • mise-en-scène. [50] Candidates will be assessed on their ability to understand how meaning is constructed in a media text through the analysis of different technical areas. Marks are awarded for three different criteria: Explanation/argument/analysis (max 20) Use of examples (max 20) Terminology (max 10) Candidates’ work should be judged on each of these criteria, and an overall mark out of fifty awarded. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion, so a best-fit approach should be used. A positive approach to marking is encouraged. Reward alternative valid responses. Extract details: Fargo: ‘The Crocodile’s Dilemma’ – Series 1; Episode 1 Clip duration: 4.44 Start point: 2.31 End point: 7.15 Specific notes on the sequence – likely areas of coverage Camera: Tilt up at beginning Overhead shots of town Camera movement in the three scenes Variety of camera positions Use of wides contrasted with close ups of reactions Sound: Ironic music Sound of washing machine Use of dialogue Editing: Shot reverse shot establishing continuity through 180 degree rule Mise-en-scene: Basement, dining room, street and office- décor and objects Wider shots of the town in winter Central character’s jacket and tie contrasted with his hat and coat Costume of other characters Meaning: Relationship between central character and wife, his weak interactions with customers. Ways in which the technical features assist the establishment of central character’s persona.

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 3 of 7 Question Answer Marks Guidance 1 Level 5 Explanation / argument / analysis 40–50 • Shows excellent understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is excellent. • Clearly relevant to set question. • Offers frequent textual analysis from the extract – award marks to reflect the range and appropriateness of examples. Use of examples • Offers a full range of examples from each technical area. • Offers examples which are clearly relevant to the set question. Terminology • Use of terminology is excellent. Level 4 Explanation / argument / analysis 30–39 • Shows competent understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is competent. • Relevant to set question. • Supports points with a range of textual analysis from the extract. Use of examples • Offers a range of examples from each technical area. • Offers examples which are relevant to the set question. Terminology • Use of terminology is competent. Level 3 Explanation / argument / analysis 20–29 • Shows satisfactory understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is satisfactory. • Some relevance to set question. • Some textual analysis from the extract. Use of examples • Offers some examples, but probably not from all four technical areas. • Offers examples which are of some relevance to the set question. Terminology • Use of terminology is satisfactory.

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 4 of 7 Question Answer Marks Guidance Level 2 Explanation / argument / analysis 10–19 • Shows limited understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is limited. • Limited relevance to set question. • Limited textual analysis from the extract. Use of examples • Offers limited examples, but probably not from all four technical areas. • Offers examples which are of limited relevance to the set question. Terminology • Use of terminology is limited. Level 1 Explanation / argument / analysis 1–9 • Shows minimal understanding of the task. • Knowledge and understanding of the way that technical aspects are used to construct the extract’s meaning is minimal. • Minimal relevance to set question. • Minimal textual analysis from the extract. Use of examples • Offers minimal examples, but probably not from all four technical areas. • Offers examples which are of minimal relevance to the set question. Terminology • Use of terminology is minimal. Level 0 Explanation / argument / analysis Use of examples 0 • No response or response does not answer the question at all. Terminology • No response or response without any relevant terminology. End of Section A

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 5 of 7 Section B Question Answer Marks Guidance 2 & 3 Refer to specific examples from one media area chosen from: • film • music • print • radio • video games Assessment will take place across three criteria: • explanation / argument / analysis [20 marks] • use of supporting examples [20 marks] • • use of terminology [10 marks] Candidates should be given credit for their knowledge and understanding, illustrated through case study material, relevant to the question. Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion. Level 5 Explanation / argument / analysis 40–50 • Shows excellent understanding of the task • Knowledge and understanding of institutional / audience practices is excellent – factual knowledge is relevant and accurate • A clear and developed argument, substantiated by detailed reference to case study material • Clearly relevant to set question Use of examples • Offers frequent evidence from case study material – award marks to reflect the range and appropriateness of examples from case study and / or own experience • Offers examples which are clearly relevant to the set question Terminology • Use of terminology is excellent

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 6 of 7 Question Answer Marks Guidance Level 4 Explanation / argument / analysis 30–39 • Shows competence in understanding of the task • Knowledge and understanding of institutional / audience practices is competent – factual knowledge is relevant • A clear argument, substantiated by reference to case study material • Relevant to set question Use of examples • Offers a range of evidence from case study material • Offers examples which are relevant to the set question Terminology • Use of terminology is competent Level 3 Explanation / argument / analysis 20–29 • Shows satisfactory understanding of the task • Knowledge and understanding of institutional / audience practices is satisfactory – some relevant factual knowledge • Argument substantiated by some reference to case study material • Some relevance to set question Use of examples • Offers some evidence from case study material • Offers examples which are of some relevance to the set question Terminology • Use of terminology is satisfactory

9607/21 Cambridge International AS/A Level – Mark Scheme PUBLISHED May/June 2017 © UCLES 2017 Page 7 of 7 Question Answer Marks Guidance 2 & 3 Level 2 Explanation / argument / analysis 10–19 • Shows limited understanding of the task. • Knowledge and understanding of institutional / audience practices is limited – limited relevant factual knowledge • limited argument, limited reference to case study material • limited relevance to set question Use of examples • Offers limited evidence from case study material • Offers examples which are of limited relevance to the set question Terminology • Use of terminology is limited Level 1 Explanation / argument / analysis 1–9 • Shows minimal understanding of the task. • Knowledge and understanding of institutional / audience practices is minimal – factual knowledge is minimal • minimal argument, minimal reference to case study material • minimal relevance to set question Use of examples • Offers minimal evidence from case study material • Offers examples which are of minimal relevance to the set question Terminology • Use of terminology is minimal Level 0 Explanation / argument / analysis 0 • No response or response does not answer the question at all Use of examples • No response or response does not answer the question Terminology • No response or response with no relevant terminology End of Section B