Cambridge A Level Digital Media and Design 9481 — 2022 May/June Paper 2 · Variant 0

Cambridge International AS & A Level 9481/02 May/June 2022 10 hours DIGITAL MEDIA & DESIGN Paper 2 Externally Set Assignment This paper may be given to candidates as soon as it is received by the centre. The 10-hour supervised test can be scheduled at any time provided it is completed no later than 30 April 2022. INSTRUCTIONS • Choose one assignment. • Include your name, candidate number and centre number on all work submitted for assessment. • In addition to the work you complete during the supervised 10-hour test, you should submit up to 10 sheets/screens of supporting studies. • You should have a minimum of 4 weeks’ preparation time to complete the supporting studies. You can start as soon as you receive this question paper. You must complete the supporting studies before the start of the supervised test. • The supporting studies are your reference material, which will inform your work during the test. Your supporting studies should show research, development, feedback and testing. • Your final creative solution should be completed during the 10-hour supervised test. • Supporting studies must be taken into the examination room and must be submitted for external assessment together with your final work from the test. Your submission will be assessed as a whole. • All work must be submitted digitally. • Moving image work should not exceed 5 minutes in duration. INFORMATION • The total mark for this paper is 100. • All assignments are worth equal marks. This document has 4 pages. Any blank pages are indicated. [Turn over 06_9481_02_2022_1.6 © UCLES 2022 *3182904937*

Choose one assignment. Interconnected energy An advertising campaign is required to promote the transition from fossil fuels to renewable sources, specifically of solar home systems linked to a local microgrid. Households will either use, sell or store the energy generated by their solar panel(s) and/or wind turbines. Choose one of the following concepts to develop: 1 • an animated visual identity for the app and website • vox pops for video adverts • a digital video wall for the advertising campaign • an animation showing how the solar home system and microgrid works. Your ideas should show an understanding of the brief, an audience and research into the concept selected. You should present your research and development of ideas and the outcome or working prototype. Label Label is an environmentally conscious fashion brand. They have asked you to produce promotional material for the launch of a new collection to be aimed at people aged 18-24 years old. Choose one of the following concepts to develop: 2 • a mobile app for the brand • a photographic essay about the brand • a film featuring customers • an animation for an in-store display. Your ideas should show an understanding of the brief, an audience and research into the concept selected. You should present your research and development of ideas and the outcome or working prototype. Rites of passage All cultures have created their own unique ceremonies or rituals to celebrate new stages in life. A rite of passage is an overt response to a personal transition. Choose one of the following concepts to develop: 3 • a documentary that illustrates customs around a rite of passage • a photo essay exploring an individual’s transition into a new role that is marked by a rite of passage • a film about ‘rites of passage’ that includes the depiction of the celebration or event that marks the transition • a digital installation for a Fine Art gallery based around the theme ‘rites of passage’. Your ideas should show an understanding of the brief, an audience and research into the concept selected. You should present your research and development of ideas and the outcome or working prototype. 06_9481_02_2022_1.6 © UCLES 2022 2

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BLANK PAGE Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cambridgeinternational.org after the live examination series. Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge. 06_9481_02_2022_1.6 © UCLES 2022 4