Cambridge A Level Digital Media and Design 9481 — 2019 May/June Paper 2 · Variant 0
9481/20/M/J/19
The question paper and its mark scheme, free to read here and free to download. This is Cambridge’s own paper, exactly as it was sat.
Question paper2 pages


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Paper as text
Question paper, page 1
* 2 9 4 2 3 9 8 1 1 8 * 06_9481_02_2019_1.3 © UCLES 2019 [Turn over This document has 2 pages. Blank pages are indicated. DIGITAL MEDIA & DESIGN 9481/02 Paper 2 Externally Set Assignment May/June 2019 10 hours This paper may be given to candidates as soon as it is received by the centre. The 10-hour supervised test can be scheduled at any time provided it is completed no later than 30 April 2019. INSTRUCTIONS ● Choose one assignment. ● Include your name, candidate number and centre number on all work submitted for assessment. ● In addition to the work you complete during the supervised 10-hour test, you should submit up to 10 sheets/screens of supporting studies. ● You should have a minimum of 4 weeks’ preparation time to complete the supporting studies. You can start as soon as you receive this question paper. You must complete the supporting studies before the start of the supervised test. ● The supporting studies are your reference material, which will inform your work during the test. Your supporting studies should show research, development, feedback and testing. ● Your final creative solution should be completed during the 10-hour supervised test. ● Supporting studies must be taken into the examination room and must be submitted for external assessment together with your final work from the test. Your submission will be assessed as a whole. ● All work must be submitted digitally. ● Moving image work should not exceed 5 minutes in duration. INFORMATION ● The total mark for this paper is 100. ● All assignments are worth equal marks. Cambridge International AS & A Level
Question paper, page 2
A style guide Create a digital fashion style guide. Your ideas should use your own material. Show examples of style choosing from one or more of the following: clothing, footwear, headwear or accessories. Choose one of the following concepts to develop: • a photo portrait of your individual style • a digital display within a department store • a feature for an online magazine • an animation. Your ideas should show an understanding of the brief, an audience and research into the concept selected. You should present your research and development of ideas and the outcome or working prototype. 1 Family Cook Design a component for an online advertising campaign aimed at encouraging cooking at home. The focus could be on the domestic environment, making cooking fun, or the health benefits of preparing fresh ingredients. Choose one of the following concepts to develop: • a recipe app • a photo diary based on family meals • an animation based on the theme Family Cook • a video portrait of a family kitchen. Your ideas should show an understanding of the brief, an audience and research into the concept selected. You should present your research and development of ideas and the outcome or working prototype. 2 CCTV In an increasingly busy world people may become more reliant on CCTV for their security. Choose one of the following concepts to develop: • a digital photography essay about surveillance • an app that monitors the home through CCTV • a documentary film that deals with privacy and personal space • an advert for CCTV applications. Your ideas should show an understanding of the brief, an audience and research into the concept selected. You should present your research and development of ideas and the outcome or working prototype. 3 Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cambridgeinternational.org after the live examination series. Cambridge Assessment International Education is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of the University of Cambridge Local Examinations Syndicate (UCLES), which itself is a department of the University of Cambridge. 06_9481_02_2019_1.3 © UCLES 2019 2