Cambridge A Level Art and Design 9704 — 2014 May/June Paper 1 · Variant 1

This document consists of 3 printed pages and 1 blank page. DC (LK) 72473/2 © UCLES 2014 [Turn over Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level * 6 6 6 8 0 8 6 2 2 8 * ART AND DESIGN 9704/01 Paper 1 Controlled Test May/June 2014 15 hours To be given to candidates, at the discretion of the Art Teacher, on receipt by the Centre. Candidates must have at least three weeks’ preparation time. The Controlled Test can be scheduled at any time provided that it is completed no later than 5 June 2014. READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number, name and question number on the labels provided and attach to the top right-hand corner of the front of each sheet of paper. Choose one of the questions given overleaf from any of the sections. Your work for this paper may or may not be related to work submitted for Components 2, 3 or 4. Supporting work must be taken into the examination room and must be submitted for external assessment together with your final examination work. The submission will be assessed as a whole. The supporting work must consist of not more than four sides of paper (two sheets) no larger than A1 size on which smaller works may be mounted. You may work on smaller paper if you choose. The examination assesses your response to visual stimuli and involves direct observation from primary sources, recording, analysis and 2D and/or 3D development. At the end of the examination, fasten all your work securely together in the top left-hand corner with the Controlled Test examination piece(s) on top. All questions in this paper carry equal marks.

2 9704/01/M/J/14 © UCLES 2014 Choose one of the following questions from any section. Record, analyse and develop your ideas from direct observation and personal experience. Section A is appropriate for any Area of Study and may be chosen by any candidate, particularly those who prefer an open-ended starting point. Section B is appropriate for any Area of Study and may be chosen by any candidate, particularly those who prefer a specific starting point. Section C is intended for candidates who prefer a specific design brief. Section A 1 Opening 2 Falling 3 Alleyways 4 Out of focus 5 Splitting 6 Contrasts Section B 7 An open suitcase, partially filled with clothes, sits next to a pile of unfolded clothes, a wash bag, two books, a camera, suntan lotion and a pair of sandals. 8 On a work surface is a carrier bag containing different vegetables, some of which have been chopped and sliced on a board. A large knife and two saucepans, half-filled with water complete the arrangement. 9 The whole or upper part of a figure looking into a bag placed on their lap. 10 Interpret the whole or any part of this extract: ‘As the sun descended towards the horizon, people began preparing for the journey home. Clothes replaced swimming costumes, sun chairs folded, towels shaken and bags packed. In half-an-hour, the beach would be virtually deserted.’ 11 A view into a garage or workshop.

3 9704/01/M/J/14 © UCLES 2014 Section C 12 A range of perfumes is being launched based on the theme of the natural world. Design the packaging and containers for two different perfumes. You should include appropriate images and text on both designs. 13 Design the front and back cover and spine for a book called ‘The Artist’s Book of Materials’ by Tom Jonas. The cover measures 28 cm × 24 cm, and the spine measures 28 cm × 4 cm. Your preparatory work should include a range of ideas, layouts and fonts leading to your final design. 14 Design a poster advertising a music festival. Include the names of three of your favourite bands or artists as headline acts, the name of the festival, the venue and the dates. 15 Based on architecture, design two outfits and headwear for a fashion show. One for a female model and one for a male.

4 9704/01/M/J/14 © UCLES 2014 Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge. BLANK PAGE

CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2014 series 9704 ART AND DESIGN 9704/01 Paper 1 (Controlled Test), maximum raw mark 100 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers. Cambridge will not enter into discussions about these mark schemes. Cambridge is publishing the mark schemes for the May/June 2014 series for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level components and some Ordinary Level components.

Page 2 Mark Scheme Syllabus Paper GCE AS/A LEVEL – May/June 2014 9704 01 © Cambridge International Examinations 2014 Component 1: Controlled Test Criteria for Assessment Assessment Objectives Response to Assessment Objectives Maximum Mark Personal Qualities (i) Individual, sensitive and creative response to stimulus. 25 (ii) Independence and confidence in concept and execution. Manipulative, Artistic and Analytical Skills (iii) Selection and control of media, processes and techniques. 25 (iv) Analysis from direct observation and personal experience. Aesthetic Qualities (v) The recognition of contour, surface, shape, colour/tone, texture, pattern, structure, form and the relationships of forms in space, and their appropriate use. 25 Knowledge and Critical Understanding (vi) Analysis of the idea, subject or theme chosen; suitability of selection and ability to evaluate and communicate in a systematic way. 25 (vii) Critical judgement and cultural awareness and appreciation. Total 100

Page 3 Mark Scheme Syllabus Paper GCE AS/A LEVEL – May/June 2014 9704 01 © Cambridge International Examinations 2014 PERSONAL QUALITIES (Assessment Objectives (i) and (ii)) LEVEL OF RESPONSE MARK RANGE Personal qualities barely apparent. 0–4 Limited personal qualities. 5–7 Some personal qualities evident. 8–10 Personal qualities discernible but somewhat inconsistent. 11–13 Candidate shows clear understanding and ability but independence and confidence limited. 14–16 The work shows a very good understanding. There is individuality and a creative response. Independence and confidence are apparent. 17–19 Work shows much individuality; it is a sensitive and very creative response to the subject. Independence and confidence are evident to a high degree. 20–25 MANIPULATIVE, ARTISTIC AND ANALYTICAL SKILLS (Assessment Objectives (iii) and (iv)) LEVEL OF RESPONSE MARK RANGE Manipulative and analytical skills barely apparent. 0–4 Limited manipulative and analytical skills. 5–7 Some skills are evident. 8–10 Manipulative and analytical skills are discernible but somewhat inconsistent. 11–13 Sufficient ability to use techniques and research/observe and record is evident. 14–16 Work shows good mastery of techniques and ability to research/observe and record. 17–19 Work shows a high degree of mastery in the use of media techniques/processes, ability to research, observe and record as appropriate. 20–25

Page 4 Mark Scheme Syllabus Paper GCE AS/A LEVEL – May/June 2014 9704 01 © Cambridge International Examinations 2014 AESTHETIC QUALITIES (Assessment Objective (v)) LEVEL OF RESPONSE MARK RANGE These abilities are barely apparent. 0–4 Limited organisational and compositional skills. 5–7 Some evidence of ability is evident. 8–10 There is some degree of organisation but there are inconsistencies. 11–13 The candidate is competent in demonstrating the above. 14–16 Submission shows creditable ability to carry out the above. 17–19 Outstanding ability to recognise surface, shape, colour, form, relationships, and compose/organise. Presents and communicates ideas, intentions as appropriate. 20–25 KNOWLEDGE AND CRITICAL UNDERSTANDING (Assessment Objectives (vi) and (vii)) LEVEL OF RESPONSE MARK RANGE Abilities are barely evident with no attempt to compare and select. 0–4 Submission shows clear limitations. 5–7 Some ability shown. 8–10 Demonstration of these abilities is inconsistent with evidence of increasing degree of factual recall. 11–13 Submission shows a competence to demonstrate the above with limited analysis and selection and it is more dependent on factual recall. 14–16 Candidate demonstrates considerable ability to accomplish the above. 17–19 Impressive ability to analyse, evaluate subject chosen and to communicate personal views and judgements. Cultural awareness and understanding. 20–25