Cambridge A Level Art and Design 9704 — 2012 Oct/Nov Paper 1 · Variant 1

This document consists of 3 printed pages and 1 blank page. DC (LEO) 49329/3 © UCLES 2012 [Turn over UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Subsidiary Level and Advanced Level READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number, name and question number on the label provided and attach to the top right-hand corner of the front of each sheet of paper. Choose one of the questions given overleaf from any of the sections. Your work for this paper may or may not be related to work submitted for Components 2, 3 or 4. Preparatory studies must be taken into the examination room and must be submitted for external assessment together with your final examination work. The submission will be assessed as a whole. The preparatory work must consist of not more than four sides of paper (two sheets) no larger than A1 size on which smaller works may be mounted. You may work on smaller paper if you choose. The examination assesses your response to visual stimuli and involves direct observation from primary sources, recording, analysis and 2D and/or 3D development. At the end of the examination, fasten all your work securely together in the top left-hand corner with the examination piece(s) on the top. All questions in this paper carry equal marks. * 2 5 4 8 0 1 5 9 5 3 * ART AND DESIGN 9704/01 Paper 1 Controlled Test October/November 2012 15 hours To be given to candidates, at the discretion of the Art Teacher, on receipt by the Centre. Candidates must have at least three weeks’ preparation time. The Controlled Test can be scheduled at any time provided that it is completed no later than 30 November 2012.

2 9704/01/O/N/12 © UCLES 2012 Choose one of the following options from any section. Record, analyse and develop your ideas from direct observation and personal experience. Section A is appropriate for any Area of Study and may be chosen by any candidate, particularly those who prefer an open-ended starting point. Section B is appropriate for any Area of Study and may be chosen by any candidate, particularly those who prefer a specific starting point. Section C is intended for candidates who prefer to be offered a specific design brief. Section A 1 Nocturnal 2 Tableau 3 Sequence/consequence 4 Supine 5 Articulated forms 6 Dilapidated Section B 7 Different types of fruit in open containers, tilted for display as if for sale on a market stall. Some fruit have fallen out in front. 8 A box of washing powder stands alongside either a washing machine, with laundry hanging out of its open door, or a sink area with clothes waiting to be washed. 9 One or two people sitting at a table playing a board game. 10 A view seen between and beyond trees. 11 Interpret the whole or any part of this extract: His studio was dominated by a large easel with an unfinished painting partly draped with cloth. Brushes thick with dried paint, or stuffed in pots, were left beside an encrusted palette. Books, magazines and photographs littered the floor. A large dusty mirror was propped against the wall. Even the door was covered in daubed colour combinations.

3 9704/01/O/N/12 © UCLES 2012 Section C 12 Design a logo for a company specialising in off-road vehicle treks in less-accessible areas in your region or country called VENTURE TREK. Show how the logo will be used in the layout of a leaflet promoting tours and on the vehicles themselves. 13 Design a poster for a conference called GOING GREEN to promote the recycling of household waste. Include the title, date, time and venue. 14 Design the packaging for a new line of footwear called HEELING PROCESS, marketed by a company called B&S. 15 A collection of clothes and accessories entitled ROMEO AND JULIET is to be launched at a fashion show. Design individual outfits to be worn by two models.

4 9704/01/O/N/12 © UCLES 2012 BLANK PAGE Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the October/November 2012 series 9704 ART AND DESIGN 9704/01 Paper 1 (Controlled Test), maximum raw mark 100 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers. Cambridge will not enter into discussions about these mark schemes. Cambridge is publishing the mark schemes for the October/November 2012 series for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level components and some Ordinary Level components.

Page 2 Mark Scheme Syllabus Paper GCE AS/A LEVEL – October/November 2012 9704 01 © Cambridge International Examinations 2012 Component 1: Controlled Test Criteria for Assessment All questions will be marked according to the four Assessment Domains of the Syllabus. Assessment Objectives Response to Assessment Objectives Maximum Mark (i) Individual, sensitive and creative response to stimulus. Personal Qualities (ii) Independence and confidence in concept and execution. 25 (iii) Selection and control of media, processes and techniques. Manipulative, Artistic and Analytical Skills (iv) Analysis from direct observation and personal experience. 25 Aesthetic Qualities (v) The recognition of contour, surface, shape, colour/tone, texture, pattern, structure, form and the relationships of forms in space, and their appropriate use. 25 (vi) Analysis of the idea, subject or theme chosen; suitability of selection and ability to evaluate and communicate in a systematic way. Knowledge and Critical Understanding (vii) Critical judgement and cultural awareness and appreciation. 25 Total 100