Cambridge A Level Art and Design 9704 — 2010 May/June Paper 1 · Variant 1

This document consists of 3 printed pages and 1 blank page. DC (SJF5290) 23334/1 © UCLES 2010 [Turn over UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Subsidiary Level and Advanced Level READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number, name and question number on the top right-hand corner of the front of each sheet of paper. Choose one of the options given overleaf from any of the sections. Your work for this paper may or may not be related to work submitted for Components 2, 3 or 4. Preparatory studies must be taken into the examination room and must be submitted for external assessment together with your final examination work. The submission will be assessed as a whole. The preparatory work must consist of not more than four sides of paper (two sheets) no larger than A1 size on which smaller works may be mounted. You may work on smaller paper if you choose. The examination assesses your response to visual stimuli and involves direct observation from primary sources, recording, analysis and 2D and/or 3D development. At the end of the examination, fasten all your work securely together at the top left-hand corner of each sheet. All questions in this paper carry equal marks. * 9 7 0 4 3 4 9 2 6 7 * ART AND DESIGN 9704/01 Paper 1 Controlled Test May/June 2010 15 hours To be given to candidates, at the discretion of the Art Teacher, on receipt by the Centre. Candidates must have at least three weeks’ preparation time. The controlled test can be scheduled at any time provided that it is completed no later than 5 June 2010.

2 9704/01/M/J/10 © UCLES 2010 Choose one of the following questions from any section. Record, analyse and develop your ideas from direct observation and personal experience. Section A is appropriate for any Area of Study and may be chosen by any candidates, particularly those who prefer an open-ended starting point. Section B is appropriate for any Area of Study and may be chosen by any candidates, particularly those who prefer a specific starting point. Section C may only be chosen by candidates who prefer to be offered a specific design brief. Section A 1 Pollution 2 Bodywork 3 Root and branch 4 Relaxation 5 Construction or deconstruction 6 Backlighting Section B 7 Several large flower stems arranged in a transparent container near to an ornate box overflowing with jewellery and adornments. One item of jewellery or one flower-head is placed separately in front. 8 A coat, jacket or shirt hangs over the back of a chair. A hat or a small bag is placed on the seat of the chair, and a pair of boots or shoes on the floor beneath. A folded umbrella or sunshade leans against the chair. 9 The whole or the upper half of a person dressed in the costume and headdress for a ceremony. 10 An outside eating area with a table, chairs and sunshade at a café or in a garden or courtyard. 11 Interpret the whole or any part of this extract. ‘On the day before the celebrations the family travelled into the city. In the evening they arrived at the rented apartment on the top floor of a block close to the centre. From a balcony they could look down on the roofs and gardens of the surrounding area. Visible between two buildings was the corner of the main street, where a man at an illuminated stall was selling banners, flags and souvenirs.’

3 9704/01/M/J/10 © UCLES 2010 Section C 12 A holiday company named WATERSIDE offers a range of resorts specialising in specific activities, such as fishing, sailing, swimming, surfing, diving and skiing. Design three logos for distinct activities using the company name. Show how each logo will be included with additional text and images of your choice in the layout of three separate leaflets. 13 Design the cover and a double page layout for the inside of a pamphlet for an association concerned with the preservation of the architectural heritage of your country or region. You may use any title, text or images which refer to the preservation of buildings in particular locations. 14 From observations of floral specimens indigenous to your region, design a large banner to be carried by two people at the opening parade of a flower festival. 15 Design the costumes for two participants in a ballet based on the idea of toys, dolls and puppets being magically brought to life.

4 9704/01/M/J/10 © UCLES 2010 Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge. BLANK PAGE

UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2010 question paper for the guidance of teachers 9704 ART AND DESIGN 9704/01 Paper 1 (Controlled Test), maximum raw mark 100 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes must be read in conjunction with the question papers and the report on the examination. • CIE will not enter into discussions or correspondence in connection with these mark schemes. CIE is publishing the mark schemes for the May/June 2010 question papers for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses.

Page 2 Mark Scheme: Teachers’ version Syllabus Paper GCE A/AS LEVEL – May/June 2010 9704 01 © UCLES 2010 Component 1: Controlled Test Criteria for Assessment All questions will be marked according to the four Assessment Domains of the Syllabus. Assessment Objectives Response to Assessment Objectives Maximum Mark (i) Individual, sensitive and creative response to stimulus. Personal Qualities (ii) Independence and confidence in concept and execution. 25 (iii) Selection and control of media, processes and techniques. Manipulative, Artistic and Analytical Skills (iv) Analysis from direct observation and personal experience. 25 Aesthetic Qualities (v) The recognition of contour, surface, shape, colour/tone, texture, pattern, structure, form and the relationships of forms in space, and their appropriate use. 25 (vi) Analysis of the idea, subject or theme chosen; suitability of selection and ability to evaluate and communicate in a systematic way. Knowledge and Critical Understanding (vii) Critical judgement and cultural awareness and appreciation. 25 Total 100