A Level Travel and Tourism 9395 syllabus

Cambridge's own syllabus, section by section, with every subtopic linked to its questions.

1 · The changing nature of travel and tourism

1.1 Reasons people travel soon1.2 Types of tourism soon1.3 The changing structure of the travel and tourism industry soon

2 · Travel and tourism destinations

2.1 Types of destination soon2.2 The changing appeal of destinations to different external customer types soon2.3 Changes in travel choices, including by more sustainable means soon

3 · Trends in travel and tourism

3.1 Changing global tourism flows soon3.2 The growth of sustainable tourism soon3.3 Sustainable tourism in practice soon

4 · Customer service in travel and tourism

4.1 How travel and tourism organisations serve customers and meet their needs soon4.2 The importance of quality customer service soon4.3 Ways of assessing customer service quality soon

5 · Planning and managing a travel and tourism event

5.1 Working in a team soon5.2 Choosing the event soon5.3 Producing a business plan for your travel and tourism event soon5.4 Preparing for the event soon5.5 Running the event soon5.6 Evaluation and recommendations soon

6 · Destination marketing

6.1 Defining the tourism market – market research and analysis soon6.2 Building a destination brand soon6.3 Communicating the destination brand soon6.4 Challenges in branding destinations soon6.5 Monitoring the effectiveness of the destination brand soon

7 · Destination development and management

7.1 Organisations involved in destination management, their roles and priorities soon7.2 Developing and managing destinations soon7.3 Impacts of tourism soon